added on local at 2026-07-02 13:10:06
| 1 | #!/usr/bin/perl | |
| 2 | #====================================================================== | |
| 3 | # ABForge - Traffic Funnels | |
| 4 | # | |
| 5 | # Modes (single CGI): | |
| 6 | # /funnels.cgi - LIST: every funnel + mini bar | |
| 7 | # /funnels.cgi?id=N - REPORT: the WOW visualisation | |
| 8 | # /funnels.cgi?id=N&edit=1 - BUILDER: edit steps | |
| 9 | # /funnels.cgi?new=1 - BUILDER: fresh funnel | |
| 10 | # | |
| 11 | # Data model: | |
| 12 | # funnels.steps is JSON: [{kind, match, label}, ...] | |
| 13 | # kind = 'pageview' (match against page_path) or 'event' (event_name) | |
| 14 | # | |
| 15 | # Reporting algorithm (per site, per date window): | |
| 16 | # 1. Find every session that hit step-1's match. | |
| 17 | # 2. Walk that session forward through later events/pageviews; record | |
| 18 | # the highest step index reached (steps must be hit IN ORDER). | |
| 19 | # 3. Per step: count distinct sessions reaching >= that step. | |
| 20 | # This is the standard sequential-funnel definition. | |
| 21 | #====================================================================== | |
| 22 | use strict; | |
| 23 | use warnings; | |
| 24 | ||
| 25 | use lib '/var/www/vhosts/3dshawn.com/abforge.3dshawn.com'; | |
| 26 | use CGI; | |
| 27 | use MODS::Template; | |
| 28 | use MODS::DBConnect; | |
| 29 | use MODS::Login; | |
| 30 | use MODS::ABForge::Config; | |
| 31 | use MODS::ABForge::Wrapper; | |
| 32 | use MODS::ABForge::Sites; | |
| 33 | ||
| 34 | my $q = CGI->new; | |
| 35 | my $auth = MODS::Login->new; | |
| 36 | my $wrap = MODS::ABForge::Wrapper->new; | |
| 37 | my $tfile = MODS::Template->new; | |
| 38 | my $cfg = MODS::ABForge::Config->new; | |
| 39 | my $db = MODS::DBConnect->new; | |
| 40 | my $sites = MODS::ABForge::Sites->new; | |
| 41 | my $DB = $cfg->settings('database_name'); | |
| 42 | ||
| 43 | my $userinfo = $auth->login_verify(); | |
| 44 | unless ($userinfo) { | |
| 45 | print "Status: 302 Found\nLocation: /login.cgi\n\n"; | |
| 46 | exit; | |
| 47 | } | |
| 48 | ||
| 49 | my $entry = ($ENV{SCRIPT_NAME} || '') =~ m{/([^/]+)\.cgi$} ? $1 : 'funnels'; | |
| 50 | ||
| 51 | if ($entry eq 'funnel_action') { | |
| 52 | _handle_action($q); | |
| 53 | exit; | |
| 54 | } | |
| 55 | ||
| 56 | my $dbh = $db->db_connect(); | |
| 57 | my @sites_list = $sites->list_for_user($dbh, $DB, $userinfo->{user_id}); | |
| 58 | my $site_id = int($q->param('site') || ($sites_list[0] ? $sites_list[0]->{id} : 0)); | |
| 59 | my $days = int($q->param('days') || 30); | |
| 60 | $days = 7 if $days < 1; | |
| 61 | $days = 365 if $days > 365; | |
| 62 | ||
| 63 | my $fid = int($q->param('id') || 0); | |
| 64 | my $new = $q->param('new') ? 1 : 0; | |
| 65 | my $edit = $q->param('edit') ? 1 : 0; | |
| 66 | ||
| 67 | my $body; | |
| 68 | if ($new || ($fid && $edit)) { | |
| 69 | $body = render_builder($db, $dbh, $DB, $userinfo, $site_id, $fid, \@sites_list, $days); | |
| 70 | } elsif ($fid) { | |
| 71 | $body = render_report($db, $dbh, $DB, $userinfo, $site_id, $fid, \@sites_list, $days); | |
| 72 | } else { | |
| 73 | $body = render_list($db, $dbh, $DB, $userinfo, $site_id, \@sites_list, $days); | |
| 74 | } | |
| 75 | ||
| 76 | $db->db_disconnect($dbh); | |
| 77 | ||
| 78 | print "Content-Type: text/html; charset=utf-8\nCache-Control: no-cache\n\n"; | |
| 79 | $wrap->render({ | |
| 80 | userinfo => $userinfo, | |
| 81 | page_key => 'funnels', | |
| 82 | title => 'Traffic Funnels', | |
| 83 | body => $body, | |
| 84 | sites => \@sites_list, | |
| 85 | }); | |
| 86 | ||
| 87 | #====================================================================== | |
| 88 | # LIST VIEW | |
| 89 | #====================================================================== | |
| 90 | sub render_list { | |
| 91 | my ($db, $dbh, $DB, $userinfo, $site_id, $sites_aref, $days) = @_; | |
| 92 | ||
| 93 | my $q = CGI->new; | |
| 94 | my $show_hidden = $q->param('show_hidden') ? 1 : 0; | |
| 95 | ||
| 96 | # Pull visible funnels always, hidden only when the user asked for them. | |
| 97 | my @funnels = list_funnels($db, $dbh, $DB, $site_id, 0); | |
| 98 | my @hidden_funnels = $show_hidden | |
| 99 | ? grep { $_->{is_hidden} } list_funnels($db, $dbh, $DB, $site_id, 1) | |
| 100 | : (); | |
| 101 | ||
| 102 | # Get a count of hidden ones even when not showing them, so the | |
| 103 | # "Show N hidden" chip can display an accurate count. | |
| 104 | my $hidden_count = 0; | |
| 105 | unless ($show_hidden) { | |
| 106 | my $cnt = $db->db_readwrite($dbh, qq~ | |
| 107 | SELECT COUNT(*) AS n FROM `${DB}`.funnels | |
| 108 | WHERE site_id='$site_id' AND is_active=1 AND is_hidden=1 | |
| 109 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 110 | $hidden_count = ($cnt && $cnt->{n}) ? int($cnt->{n}) : 0; | |
| 111 | } | |
| 112 | ||
| 113 | # Pre-compute conversion rate for each funnel's overall path so the | |
| 114 | # list cards can show a real number instead of a placeholder. | |
| 115 | my $card_of = sub { | |
| 116 | my ($f) = @_; | |
| 117 | my $steps = parse_steps($f->{steps}); | |
| 118 | my $stats = compute_funnel_stats($db, $dbh, $DB, $site_id, $steps, $days); | |
| 119 | return { | |
| 120 | id => $f->{id}, | |
| 121 | name => $f->{name}, | |
| 122 | source => $f->{source} || 'user', | |
| 123 | is_hidden => $f->{is_hidden} ? 1 : 0, | |
| 124 | steps_count => scalar @$steps, | |
| 125 | first_label => ($steps->[0] && $steps->[0]->{label}) ? $steps->[0]->{label} : 'Step 1', | |
| 126 | last_label => ($steps->[-1] && $steps->[-1]->{label}) ? $steps->[-1]->{label} : 'Step N', | |
| 127 | entered => fmt_num($stats->{entered}), | |
| 128 | converted => fmt_num($stats->{converted}), | |
| 129 | conv_pct => $stats->{conv_pct}, | |
| 130 | bars => $stats->{bars}, | |
| 131 | }; | |
| 132 | }; | |
| 133 | my @cards = map { $card_of->($_) } @funnels; | |
| 134 | my @hidden_cards = map { $card_of->($_) } @hidden_funnels; | |
| 135 | ||
| 136 | my $site_options = site_options_html($sites_aref, $site_id); | |
| 137 | my $days_options = days_options_html($days); | |
| 138 | my $cards_html = ''; | |
| 139 | ||
| 140 | if (!scalar @cards) { | |
| 141 | $cards_html = qq~ | |
| 142 | <div class="fnl-empty"> | |
| 143 | <div class="fnl-empty-orb"></div> | |
| 144 | <h2>No funnels yet</h2> | |
| 145 | <p>Build a funnel to see where visitors drop off between any two events on your site — from landing page to checkout, signup to first-purchase, anything you can name.</p> | |
| 146 | <a class="fnl-cta-big" href="/funnels.cgi?new=1&site=$site_id"> | |
| 147 | <span>Build your first funnel</span> | |
| 148 | <svg viewBox="0 0 24 24" width="22" height="22" fill="none" stroke="currentColor" stroke-width="2.4"><path d="M5 12h14M13 5l7 7-7 7"/></svg> | |
| 149 | </a> | |
| 150 | </div>~; | |
| 151 | } else { | |
| 152 | foreach my $c (@cards) { | |
| 153 | my $bars = ''; | |
| 154 | foreach my $b (@{ $c->{bars} || [] }) { | |
| 155 | my $w = int(($b->{pct} || 0) * 0.6 + 0.5); | |
| 156 | $bars .= qq~<div class="fnl-spark-bar" style="width:${w}px"><span></span></div>~; | |
| 157 | } | |
| 158 | my $auto_badge = ($c->{source} eq 'auto') | |
| 159 | ? qq~<span class="fnl-card-badge" title="Auto-discovered from your traffic">AUTO</span>~ | |
| 160 | : ''; | |
| 161 | $cards_html .= qq~ | |
| 162 | <div class="fnl-card-wrap"> | |
| 163 | <a class="fnl-card" href="/funnels.cgi?id=$c->{id}&site=$site_id&days=$days"> | |
| 164 | <div class="fnl-card-head"> | |
| 165 | <div class="fnl-card-name">$c->{name} $auto_badge</div> | |
| 166 | <div class="fnl-card-steps">$c->{steps_count} steps</div> | |
| 167 | </div> | |
| 168 | <div class="fnl-card-path"> | |
| 169 | <span>$c->{first_label}</span> | |
| 170 | <svg viewBox="0 0 24 24" width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.2"><path d="M5 12h14M13 5l7 7-7 7"/></svg> | |
| 171 | <span>$c->{last_label}</span> | |
| 172 | </div> | |
| 173 | <div class="fnl-spark">$bars</div> | |
| 174 | <div class="fnl-card-stats"> | |
| 175 | <div><div class="lbl">Entered</div><div class="val">$c->{entered}</div></div> | |
| 176 | <div><div class="lbl">Converted</div><div class="val">$c->{converted}</div></div> | |
| 177 | <div><div class="lbl">Rate</div><div class="val grad">$c->{conv_pct}%</div></div> | |
| 178 | </div> | |
| 179 | </a> | |
| 180 | <form method="POST" action="/funnel_action.cgi" class="fnl-card-hide" | |
| 181 | onsubmit="return confirm('Hide this funnel? You can bring it back from the Show hidden chip above.');"> | |
| 182 | <input type="hidden" name="id" value="$c->{id}"> | |
| 183 | <input type="hidden" name="hide" value="1"> | |
| 184 | <button type="submit" title="Hide this funnel"> | |
| 185 | <svg viewBox="0 0 24 24" width="14" height="14" fill="none" stroke="currentColor" stroke-width="2"><path d="M17.94 17.94A10.06 10.06 0 0 1 12 20c-7 0-11-8-11-8a19.79 19.79 0 0 1 4.06-5.94"/><path d="M9.9 4.24A9.12 9.12 0 0 1 12 4c7 0 11 8 11 8a19.7 19.7 0 0 1-3.36 4.36"/><line x1="1" y1="1" x2="23" y2="23"/></svg> | |
| 186 | </button> | |
| 187 | </form> | |
| 188 | </div>~; | |
| 189 | } | |
| 190 | } | |
| 191 | # Hidden section — only rendered when ?show_hidden=1 | |
| 192 | my $hidden_html = ''; | |
| 193 | if ($show_hidden && scalar @hidden_cards) { | |
| 194 | my $rows = ''; | |
| 195 | foreach my $c (@hidden_cards) { | |
| 196 | my $auto_badge = ($c->{source} eq 'auto') | |
| 197 | ? qq~<span class="fnl-card-badge">AUTO</span>~ | |
| 198 | : ''; | |
| 199 | $rows .= qq~ | |
| 200 | <div class="fnl-hidden-row"> | |
| 201 | <div class="fnl-hidden-name">$c->{name} $auto_badge</div> | |
| 202 | <div class="fnl-hidden-path">$c->{first_label} → $c->{last_label}</div> | |
| 203 | <form method="POST" action="/funnel_action.cgi" style="margin:0;"> | |
| 204 | <input type="hidden" name="id" value="$c->{id}"> | |
| 205 | <input type="hidden" name="unhide" value="1"> | |
| 206 | <button type="submit" class="fnl-hidden-unhide">Unhide</button> | |
| 207 | </form> | |
| 208 | </div>~; | |
| 209 | } | |
| 210 | $hidden_html = qq~ | |
| 211 | <div class="fnl-hidden-wrap"> | |
| 212 | <div class="fnl-hidden-head">Hidden funnels | |
| 213 | (<a href="/funnels.cgi?site=$site_id&days=$days">hide list</a>)</div> | |
| 214 | $rows | |
| 215 | </div>~; | |
| 216 | } | |
| 217 | ||
| 218 | my $css = funnel_css(); | |
| 219 | my $hero = funnel_hero_banner('Traffic Funnels', | |
| 220 | 'Every visitor takes a journey through your site. Some convert. Most don\'t. <strong>This is where you find out why.</strong>'); | |
| 221 | ||
| 222 | my $hidden_chip = ''; | |
| 223 | if (!$show_hidden && $hidden_count > 0) { | |
| 224 | $hidden_chip = qq~ | |
| 225 | <a class="fnl-hidden-chip" href="/funnels.cgi?site=$site_id&days=$days&show_hidden=1"> | |
| 226 | <svg viewBox="0 0 24 24" width="14" height="14" fill="none" stroke="currentColor" stroke-width="2"><path d="M1 12s4-8 11-8 11 8 11 8-4 8-11 8-11-8-11-8z"/><circle cx="12" cy="12" r="3"/></svg> | |
| 227 | Show $hidden_count hidden | |
| 228 | </a>~; | |
| 229 | } | |
| 230 | ||
| 231 | return qq~ | |
| 232 | $css | |
| 233 | $hero | |
| 234 | ||
| 235 | <div class="fnl-toolbar"> | |
| 236 | <form method="GET" action="/funnels.cgi" class="fnl-toolbar-form"> | |
| 237 | <label class="fnl-field"> | |
| 238 | <span class="fnl-field-lbl">Site</span> | |
| 239 | <select name="site" onchange="this.form.submit()">$site_options</select> | |
| 240 | </label> | |
| 241 | <label class="fnl-field"> | |
| 242 | <span class="fnl-field-lbl">Window</span> | |
| 243 | <select name="days" onchange="this.form.submit()">$days_options</select> | |
| 244 | </label> | |
| 245 | <a class="fnl-cta-pill" href="/funnels.cgi?new=1&site=$site_id"> | |
| 246 | <svg viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="2.4"><path d="M12 5v14M5 12h14"/></svg> | |
| 247 | New funnel | |
| 248 | </a> | |
| 249 | $hidden_chip | |
| 250 | </form> | |
| 251 | </div> | |
| 252 | ||
| 253 | <div class="fnl-grid">$cards_html</div> | |
| 254 | $hidden_html | |
| 255 | ||
| 256 | <style> | |
| 257 | .fnl-card-wrap { position: relative; } | |
| 258 | .fnl-card-hide { position: absolute; top: 10px; right: 10px; margin: 0; z-index: 2; } | |
| 259 | .fnl-card-hide button { background: rgba(0,0,0,0.35); border: 1px solid rgba(255,255,255,0.15); color: #cbd5e1; padding: 6px; border-radius: 8px; cursor: pointer; display: inline-flex; align-items: center; justify-content: center; } | |
| 260 | .fnl-card-hide button:hover { background: rgba(0,0,0,0.6); color: #fff; border-color: rgba(255,255,255,0.3); } | |
| 261 | .fnl-card-badge { background: rgba(249,115,22,0.18); color: #ffae6e; border: 1px solid rgba(249,115,22,0.42); padding: 2px 8px; font-size: 10px; font-weight: 700; border-radius: 999px; letter-spacing: 0.06em; margin-left: 6px; vertical-align: middle; } | |
| 262 | .fnl-hidden-chip { display: inline-flex; align-items: center; gap: 6px; padding: 8px 14px; background: rgba(148,163,184,0.10); color: #cbd5e1; border: 1px solid rgba(148,163,184,0.25); border-radius: 999px; font-size: 12px; font-weight: 700; text-decoration: none; letter-spacing: 0.05em; text-transform: uppercase; margin-left: 8px; } | |
| 263 | .fnl-hidden-chip:hover { background: rgba(148,163,184,0.18); color: #fff; } | |
| 264 | .fnl-hidden-wrap { background: rgba(148,163,184,0.05); border: 1px dashed rgba(148,163,184,0.20); border-radius: 14px; padding: 18px 22px; margin: 22px 0; } | |
| 265 | .fnl-hidden-head { font-size: 12px; font-weight: 700; color: #94a3b8; text-transform: uppercase; letter-spacing: 0.08em; margin-bottom: 12px; } | |
| 266 | .fnl-hidden-head a { color: #94a3b8; text-decoration: underline; font-weight: 500; text-transform: none; letter-spacing: normal; margin-left: 8px; } | |
| 267 | .fnl-hidden-row { display: flex; align-items: center; gap: 16px; padding: 10px 0; border-bottom: 1px solid rgba(255,255,255,0.05); } | |
| 268 | .fnl-hidden-row:last-child { border-bottom: none; } | |
| 269 | .fnl-hidden-name { flex: 0 0 260px; color: #cbd5e1; font-weight: 600; } | |
| 270 | .fnl-hidden-path { flex: 1; color: #7a8499; font-family: 'JetBrains Mono','Consolas',monospace; font-size: 12px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } | |
| 271 | .fnl-hidden-unhide { background: rgba(34,197,94,0.15); color: #86efac; border: 1px solid rgba(34,197,94,0.35); padding: 6px 14px; border-radius: 6px; font-size: 12px; font-weight: 700; cursor: pointer; } | |
| 272 | .fnl-hidden-unhide:hover { background: rgba(34,197,94,0.28); color: #fff; } | |
| 273 | </style> | |
| 274 | ~; | |
| 275 | } | |
| 276 | ||
| 277 | #====================================================================== | |
| 278 | # REPORT VIEW - the WOW visualisation | |
| 279 | #====================================================================== | |
| 280 | sub render_report { | |
| 281 | my ($db, $dbh, $DB, $userinfo, $site_id, $fid, $sites_aref, $days) = @_; | |
| 282 | ||
| 283 | my $f = load_funnel($db, $dbh, $DB, $fid); | |
| 284 | return render_notfound() unless $f && $f->{id}; | |
| 285 | $site_id ||= $f->{site_id}; | |
| 286 | ||
| 287 | my $steps = parse_steps($f->{steps}); | |
| 288 | ||
| 289 | # Optional acquisition-path filter. When ?path_dim=referrer_host&path_val=google.com | |
| 290 | # is set, the funnel scopes to only sessions that came in via that path, | |
| 291 | # so the user can drill into how each entry-source converts. | |
| 292 | my $path_dim = $q->param('path_dim') || ''; | |
| 293 | my $path_val = $q->param('path_val'); | |
| 294 | $path_val = '' unless defined $path_val; | |
| 295 | my $path_filter = (length($path_dim) && length($path_val) && path_dim_column($path_dim)) | |
| 296 | ? { dim => $path_dim, val => $path_val } | |
| 297 | : undef; | |
| 298 | ||
| 299 | my $top_paths = compute_top_paths($db, $dbh, $DB, $site_id, $days); | |
| 300 | my $stats = compute_funnel_stats($db, $dbh, $DB, $site_id, $steps, $days, $path_filter); | |
| 301 | ||
| 302 | my $entered = $stats->{entered}; | |
| 303 | my $converted = $stats->{converted}; | |
| 304 | my $conv_pct = $stats->{conv_pct}; | |
| 305 | my $avg_seconds = $stats->{avg_seconds}; | |
| 306 | my $avg_time = fmt_duration($avg_seconds); | |
| 307 | my $biggest_drop = $stats->{biggest_drop} || { step => '-', pct => 0 }; | |
| 308 | ||
| 309 | # Render the SVG funnel. Each stage is a horizontal "trapezoid" band | |
| 310 | # whose width is proportional to the visitor count remaining at that | |
| 311 | # step. Drop-off "leaks" are small red bars off to the right. | |
| 312 | my $svg = render_svg_funnel($stats->{bars}, $steps); | |
| 313 | ||
| 314 | # Step detail cards under the funnel. | |
| 315 | my $step_cards = ''; | |
| 316 | my $i = 0; | |
| 317 | foreach my $b (@{ $stats->{bars} || [] }) { | |
| 318 | $i++; | |
| 319 | my $top_exits = top_exits_for_step($db, $dbh, $DB, $site_id, $steps, $i - 1, $days); | |
| 320 | my $exits_html = ''; | |
| 321 | if (@$top_exits) { | |
| 322 | foreach my $e (@$top_exits) { | |
| 323 | my $p = h_esc($e->{path}); | |
| 324 | my $c = fmt_num($e->{cnt}); | |
| 325 | $exits_html .= qq~<li><span class="pth">$p</span><span class="cnt">$c</span></li>~; | |
| 326 | } | |
| 327 | $exits_html = qq~<ul class="fnl-exits">$exits_html</ul>~; | |
| 328 | } else { | |
| 329 | $exits_html = '<div class="fnl-exits-empty">No exit-page data yet.</div>'; | |
| 330 | } | |
| 331 | ||
| 332 | my $drop_class = ($b->{drop_pct} && $b->{drop_pct} > 40) ? 'high' : (($b->{drop_pct} && $b->{drop_pct} > 20) ? 'mid' : 'low'); | |
| 333 | my $color_dot = step_color($i - 1, scalar @{ $stats->{bars} }); | |
| 334 | my $label = h_esc($b->{label}); | |
| 335 | my $cnt = fmt_num($b->{count}); | |
| 336 | my $pct = $b->{pct}; | |
| 337 | my $drop = $b->{drop_pct} || 0; | |
| 338 | ||
| 339 | $step_cards .= qq~ | |
| 340 | <div class="fnl-step" style="--step-color:$color_dot"> | |
| 341 | <div class="fnl-step-head"> | |
| 342 | <div class="fnl-step-num">$i</div> | |
| 343 | <div class="fnl-step-info"> | |
| 344 | <div class="fnl-step-label">$label</div> | |
| 345 | <div class="fnl-step-meta">$cnt visitors · $pct% of total entrants</div> | |
| 346 | </div> | |
| 347 | <div class="fnl-step-drop $drop_class"> | |
| 348 | <div class="lbl">Drop-off</div> | |
| 349 | <div class="val">$drop%</div> | |
| 350 | </div> | |
| 351 | </div> | |
| 352 | <div class="fnl-step-exits-head">Top exit pages on this step</div> | |
| 353 | $exits_html | |
| 354 | </div>~; | |
| 355 | } | |
| 356 | ||
| 357 | my $site_options = site_options_html($sites_aref, $site_id); | |
| 358 | my $days_options = days_options_html($days); | |
| 359 | my $name = h_esc($f->{name}); | |
| 360 | ||
| 361 | my $css = funnel_css(); | |
| 362 | my $hero = funnel_hero_banner($name, | |
| 363 | 'Every visitor enters at the top. Where they leak out is where your money does.'); | |
| 364 | ||
| 365 | my $biggest_drop_step = h_esc($biggest_drop->{step} || '-'); | |
| 366 | my $biggest_drop_pct = $biggest_drop->{pct} || 0; | |
| 367 | ||
| 368 | return qq~ | |
| 369 | $css | |
| 370 | $hero | |
| 371 | ||
| 372 | <div class="fnl-toolbar"> | |
| 373 | <form method="GET" action="/funnels.cgi" class="fnl-toolbar-form"> | |
| 374 | <input type="hidden" name="id" value="$fid"/> | |
| 375 | <label class="fnl-field"> | |
| 376 | <span class="fnl-field-lbl">Site</span> | |
| 377 | <select name="site" onchange="this.form.submit()">$site_options</select> | |
| 378 | </label> | |
| 379 | <label class="fnl-field"> | |
| 380 | <span class="fnl-field-lbl">Window</span> | |
| 381 | <select name="days" onchange="this.form.submit()">$days_options</select> | |
| 382 | </label> | |
| 383 | <a class="fnl-toolbar-btn" href="/funnels.cgi?id=$fid&edit=1&site=$site_id"> | |
| 384 | <svg viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="2.2"><path d="M11 4h-7v16h16v-7M18.5 2.5a2.121 2.121 0 1 1 3 3L12 15l-4 1 1-4 9.5-9.5z"/></svg> | |
| 385 | Edit steps | |
| 386 | </a> | |
| 387 | <a class="fnl-toolbar-btn ghost" href="/funnels.cgi?site=$site_id"> | |
| 388 | <svg viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="2.2"><path d="M19 12H5M12 19l-7-7 7-7"/></svg> | |
| 389 | All funnels | |
| 390 | </a> | |
| 391 | </form> | |
| 392 | </div> | |
| 393 | ||
| 394 | ${\ render_top_paths_panel($top_paths, $fid, $site_id, $days, $path_filter) } | |
| 395 | ||
| 396 | <div class="fnl-stats-grid"> | |
| 397 | <div class="fnl-stat orb-orange"> | |
| 398 | <div class="lbl">Entered funnel</div> | |
| 399 | <div class="val">${\ fmt_num($entered) }</div> | |
| 400 | <div class="sub">Sessions hit step 1 in the last $days days</div> | |
| 401 | </div> | |
| 402 | <div class="fnl-stat orb-pink"> | |
| 403 | <div class="lbl">Completed</div> | |
| 404 | <div class="val">${\ fmt_num($converted) }</div> | |
| 405 | <div class="sub">Sessions reached the final step</div> | |
| 406 | </div> | |
| 407 | <div class="fnl-stat orb-violet"> | |
| 408 | <div class="lbl">Conversion rate</div> | |
| 409 | <div class="val grad-text">$conv_pct%</div> | |
| 410 | <div class="sub">End-to-end through the entire funnel</div> | |
| 411 | </div> | |
| 412 | <div class="fnl-stat orb-cyan"> | |
| 413 | <div class="lbl">Avg time to convert</div> | |
| 414 | <div class="val">$avg_time</div> | |
| 415 | <div class="sub">From step 1 to final step (completers only)</div> | |
| 416 | </div> | |
| 417 | </div> | |
| 418 | ||
| 419 | <div class="fnl-viz-wrap"> | |
| 420 | <div class="fnl-viz-glow"></div> | |
| 421 | <div class="fnl-viz-head"> | |
| 422 | <div> | |
| 423 | <div class="fnl-viz-title">The funnel</div> | |
| 424 | <div class="fnl-viz-sub">Hover any band to see the exact count + drop. Click a band to drill in.</div> | |
| 425 | </div> | |
| 426 | <div class="fnl-biggest-drop"> | |
| 427 | <div class="lbl">Biggest leak</div> | |
| 428 | <div class="val">$biggest_drop_pct%</div> | |
| 429 | <div class="sub">at <strong>$biggest_drop_step</strong></div> | |
| 430 | </div> | |
| 431 | </div> | |
| 432 | $svg | |
| 433 | </div> | |
| 434 | ||
| 435 | <div class="fnl-step-grid">$step_cards</div> | |
| 436 | ||
| 437 | <script> | |
| 438 | // Stagger-reveal animation: each band fades in left-to-right. | |
| 439 | window.addEventListener('DOMContentLoaded', function() { | |
| 440 | var bands = document.querySelectorAll('.fnl-band'); | |
| 441 | bands.forEach(function(el, i) { | |
| 442 | setTimeout(function() { el.classList.add('lit'); }, 120 + i * 110); | |
| 443 | }); | |
| 444 | var steps = document.querySelectorAll('.fnl-step'); | |
| 445 | steps.forEach(function(el, i) { | |
| 446 | setTimeout(function() { el.classList.add('lit'); }, 320 + i * 80); | |
| 447 | }); | |
| 448 | var stats = document.querySelectorAll('.fnl-stat'); | |
| 449 | stats.forEach(function(el, i) { | |
| 450 | setTimeout(function() { el.classList.add('lit'); }, 60 + i * 90); | |
| 451 | }); | |
| 452 | }); | |
| 453 | </script> | |
| 454 | ~; | |
| 455 | } | |
| 456 | ||
| 457 | #====================================================================== | |
| 458 | # BUILDER VIEW | |
| 459 | #====================================================================== | |
| 460 | sub render_builder { | |
| 461 | my ($db, $dbh, $DB, $userinfo, $site_id, $fid, $sites_aref, $days) = @_; | |
| 462 | ||
| 463 | my $f = $fid ? load_funnel($db, $dbh, $DB, $fid) : {}; | |
| 464 | $f ||= {}; | |
| 465 | $site_id ||= $f->{site_id} || ($sites_aref->[0] ? $sites_aref->[0]->{id} : 0); | |
| 466 | ||
| 467 | my $name = h_esc($f->{name} || ''); | |
| 468 | my $steps = parse_steps($f->{steps} || ''); | |
| 469 | if (!scalar @$steps) { | |
| 470 | $steps = [ | |
| 471 | { kind => 'pageview', match => '/', label => 'Landing page' }, | |
| 472 | { kind => 'pageview', match => '/checkout', label => 'Checkout opened' }, | |
| 473 | { kind => 'pageview', match => '/thank-you', label => 'Purchase complete' }, | |
| 474 | ]; | |
| 475 | } | |
| 476 | ||
| 477 | my $steps_html = ''; | |
| 478 | my $i = 0; | |
| 479 | foreach my $s (@$steps) { | |
| 480 | $i++; | |
| 481 | my $kind = $s->{kind} || 'pageview'; | |
| 482 | my $match = h_esc($s->{match} || ''); | |
| 483 | my $label = h_esc($s->{label} || "Step $i"); | |
| 484 | my $color = step_color($i - 1, scalar @$steps); | |
| 485 | my $sel_pv = ($kind eq 'pageview') ? 'selected' : ''; | |
| 486 | my $sel_ev = ($kind eq 'event') ? 'selected' : ''; | |
| 487 | $steps_html .= qq~ | |
| 488 | <div class="fnl-edit-step" style="--step-color:$color" data-step="$i"> | |
| 489 | <div class="fnl-edit-step-num">$i</div> | |
| 490 | <div class="fnl-edit-step-fields"> | |
| 491 | <label class="fnl-edit-field"> | |
| 492 | <span>Label</span> | |
| 493 | <input type="text" name="label[]" value="$label" placeholder="e.g. Landing page" /> | |
| 494 | </label> | |
| 495 | <label class="fnl-edit-field"> | |
| 496 | <span>Match type</span> | |
| 497 | <select name="kind[]"> | |
| 498 | <option value="pageview" $sel_pv>Page URL contains</option> | |
| 499 | <option value="event" $sel_ev>Event name equals</option> | |
| 500 | </select> | |
| 501 | </label> | |
| 502 | <label class="fnl-edit-field grow"> | |
| 503 | <span>Pattern</span> | |
| 504 | <input type="text" name="match[]" value="$match" placeholder="/checkout or add_to_cart" /> | |
| 505 | </label> | |
| 506 | </div> | |
| 507 | <button type="button" class="fnl-edit-step-rm" onclick="fnlRm(this)" title="Remove step"> | |
| 508 | <svg viewBox="0 0 24 24" width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.4"><path d="M18 6 6 18M6 6l12 12"/></svg> | |
| 509 | </button> | |
| 510 | </div>~; | |
| 511 | } | |
| 512 | ||
| 513 | my $site_options = site_options_html($sites_aref, $site_id); | |
| 514 | my $action = $fid ? "/funnel_action.cgi?id=$fid" : '/funnel_action.cgi?new=1'; | |
| 515 | my $delete_btn = $fid ? qq~<a class="fnl-edit-del" href="/funnel_action.cgi?id=$fid&delete=1" onclick="return confirm('Delete this funnel?')">Delete funnel</a>~ : ''; | |
| 516 | ||
| 517 | my $css = funnel_css(); | |
| 518 | my $hero = funnel_hero_banner($fid ? "Editing: $name" : 'New funnel', | |
| 519 | 'Add up to 8 ordered steps. Each step is either a page URL pattern or a custom event name fired from your tracker.'); | |
| 520 | ||
| 521 | return qq~ | |
| 522 | $css | |
| 523 | $hero | |
| 524 | ||
| 525 | <form method="POST" action="$action" class="fnl-edit-form"> | |
| 526 | <input type="hidden" name="site_id" value="$site_id"/> | |
| 527 | <div class="fnl-edit-head"> | |
| 528 | <label class="fnl-edit-field grow"> | |
| 529 | <span>Funnel name</span> | |
| 530 | <input type="text" name="name" value="$name" placeholder="Acquisition funnel, signup flow, etc."/> | |
| 531 | </label> | |
| 532 | <label class="fnl-edit-field"> | |
| 533 | <span>Site</span> | |
| 534 | <select name="site_id">$site_options</select> | |
| 535 | </label> | |
| 536 | </div> | |
| 537 | ||
| 538 | <div id="fnl-edit-steps" class="fnl-edit-steps"> | |
| 539 | $steps_html | |
| 540 | </div> | |
| 541 | ||
| 542 | <button type="button" class="fnl-edit-add" onclick="fnlAdd()"> | |
| 543 | <svg viewBox="0 0 24 24" width="18" height="18" fill="none" stroke="currentColor" stroke-width="2.4"><path d="M12 5v14M5 12h14"/></svg> | |
| 544 | Add another step | |
| 545 | </button> | |
| 546 | ||
| 547 | <div class="fnl-edit-bottom"> | |
| 548 | $delete_btn | |
| 549 | <a class="fnl-edit-cancel" href="/funnels.cgi">Cancel</a> | |
| 550 | <button type="submit" class="fnl-edit-save"> | |
| 551 | <span>Save funnel</span> | |
| 552 | <svg viewBox="0 0 24 24" width="18" height="18" fill="none" stroke="currentColor" stroke-width="2.4"><path d="M20 6 9 17l-5-5"/></svg> | |
| 553 | </button> | |
| 554 | </div> | |
| 555 | </form> | |
| 556 | ||
| 557 | <script> | |
| 558 | var fnlStepN = ${\ scalar @$steps }; | |
| 559 | function fnlColor(i, n) { | |
| 560 | // mirrors the Perl step_color() | |
| 561 | var hues = [22, 320, 285, 250, 200, 168, 140, 90]; | |
| 562 | var h = hues[i % hues.length]; | |
| 563 | return 'hsl(' + h + ', 92%, 60%)'; | |
| 564 | } | |
| 565 | function fnlRenum() { | |
| 566 | var rows = document.querySelectorAll('#fnl-edit-steps .fnl-edit-step'); | |
| 567 | fnlStepN = rows.length; | |
| 568 | rows.forEach(function(el, i){ | |
| 569 | el.querySelector('.fnl-edit-step-num').textContent = (i + 1); | |
| 570 | el.style.setProperty('--step-color', fnlColor(i, rows.length)); | |
| 571 | }); | |
| 572 | } | |
| 573 | function fnlAdd() { | |
| 574 | if (fnlStepN >= 8) return; | |
| 575 | var c = document.getElementById('fnl-edit-steps'); | |
| 576 | var d = document.createElement('div'); | |
| 577 | d.className = 'fnl-edit-step'; | |
| 578 | d.style.setProperty('--step-color', fnlColor(fnlStepN, fnlStepN + 1)); | |
| 579 | d.innerHTML = | |
| 580 | '<div class="fnl-edit-step-num">' + (fnlStepN + 1) + '</div>' + | |
| 581 | '<div class="fnl-edit-step-fields">' + | |
| 582 | ' <label class="fnl-edit-field"><span>Label</span><input type="text" name="label[]" placeholder="Step name"/></label>' + | |
| 583 | ' <label class="fnl-edit-field"><span>Match type</span><select name="kind[]"><option value="pageview">Page URL contains</option><option value="event">Event name equals</option></select></label>' + | |
| 584 | ' <label class="fnl-edit-field grow"><span>Pattern</span><input type="text" name="match[]" placeholder="/checkout or add_to_cart"/></label>' + | |
| 585 | '</div>' + | |
| 586 | '<button type="button" class="fnl-edit-step-rm" onclick="fnlRm(this)" title="Remove step"><svg viewBox="0 0 24 24" width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.4"><path d="M18 6 6 18M6 6l12 12"/></svg></button>'; | |
| 587 | c.appendChild(d); | |
| 588 | fnlRenum(); | |
| 589 | d.querySelector('input[name="label[]"]').focus(); | |
| 590 | } | |
| 591 | function fnlRm(btn) { | |
| 592 | var row = btn.closest('.fnl-edit-step'); | |
| 593 | if (!row) return; | |
| 594 | if (document.querySelectorAll('#fnl-edit-steps .fnl-edit-step').length <= 2) { | |
| 595 | alert('A funnel needs at least 2 steps.'); return; | |
| 596 | } | |
| 597 | row.remove(); fnlRenum(); | |
| 598 | } | |
| 599 | </script> | |
| 600 | ~; | |
| 601 | } | |
| 602 | ||
| 603 | #====================================================================== | |
| 604 | # ACQUISITION PATHS | |
| 605 | #====================================================================== | |
| 606 | # Maps the public dimension key to its column on tracking_sessions, plus | |
| 607 | # a friendly label + fallback for NULL/empty values. The order of the | |
| 608 | # array is the order columns render in the panel. | |
| 609 | sub path_dimensions { | |
| 610 | return ( | |
| 611 | { key => 'referrer_host', col => 'referrer_host', label => 'Referrer', icon => 'globe', fallback => '(direct)' }, | |
| 612 | { key => 'utm_source', col => 'utm_source', label => 'UTM source', icon => 'tag', fallback => '(none)' }, | |
| 613 | { key => 'utm_campaign', col => 'utm_campaign', label => 'UTM campaign', icon => 'megaphone', fallback => '(none)' }, | |
| 614 | { key => 'landing_path', col => 'landing_path', label => 'Landing page', icon => 'page', fallback => '/' }, | |
| 615 | ); | |
| 616 | } | |
| 617 | ||
| 618 | sub path_dim_column { | |
| 619 | my ($key) = @_; | |
| 620 | foreach my $d (path_dimensions()) { | |
| 621 | return $d->{col} if $d->{key} eq ($key || ''); | |
| 622 | } | |
| 623 | return undef; | |
| 624 | } | |
| 625 | ||
| 626 | sub path_filter_sql { | |
| 627 | my ($DB, $path_filter) = @_; | |
| 628 | return ('', '') unless $path_filter && ref($path_filter) eq 'HASH'; | |
| 629 | my $col = path_dim_column($path_filter->{dim}) or return ('', ''); | |
| 630 | my $val = $path_filter->{val}; $val =~ s/[\\']/\\$&/g; | |
| 631 | # The pattern "(direct)" / "(none)" / "/" sentinel means "match the | |
| 632 | # NULL/empty/default bucket". For real values it's an exact match. | |
| 633 | my $join = " JOIN `${DB}`.tracking_sessions ts ON ts.id = e.session_id "; | |
| 634 | my $where; | |
| 635 | if ($val eq '(direct)') { | |
| 636 | $where = " AND (ts.$col IS NULL OR ts.$col='') "; | |
| 637 | } elsif ($val eq '(none)') { | |
| 638 | $where = " AND (ts.$col IS NULL OR ts.$col='') "; | |
| 639 | } else { | |
| 640 | $where = " AND ts.$col='$val' "; | |
| 641 | } | |
| 642 | return ($join, $where); | |
| 643 | } | |
| 644 | ||
| 645 | sub compute_top_paths { | |
| 646 | my ($db, $dbh, $DB, $site_id, $days) = @_; | |
| 647 | my %out; | |
| 648 | return \%out unless $site_id; | |
| 649 | my $window = "DATE_SUB(NOW(), INTERVAL $days DAY)"; | |
| 650 | ||
| 651 | foreach my $dim (path_dimensions()) { | |
| 652 | my $col = $dim->{col}; | |
| 653 | my $fb_token = $dim->{fallback}; | |
| 654 | my $fb_esc = $fb_token; $fb_esc =~ s/'/''/g; | |
| 655 | # Bucket NULL / empty into the dimension's fallback label so the | |
| 656 | # panel always renders a row for "(direct)" / "(none)" etc. -- the | |
| 657 | # most informative cohort for sites with few referrers. | |
| 658 | my @rows = $db->db_readwrite_multiple($dbh, qq~ | |
| 659 | SELECT IFNULL(NULLIF($col,''), '$fb_esc') AS val, COUNT(*) AS n | |
| 660 | FROM `${DB}`.tracking_sessions | |
| 661 | WHERE site_id='$site_id' | |
| 662 | AND first_seen_at >= $window | |
| 663 | GROUP BY IFNULL(NULLIF($col,''), '$fb_esc') | |
| 664 | ORDER BY n DESC | |
| 665 | LIMIT 10 | |
| 666 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 667 | $out{ $dim->{key} } = { label => $dim->{label}, key => $dim->{key}, rows => \@rows }; | |
| 668 | } | |
| 669 | return \%out; | |
| 670 | } | |
| 671 | ||
| 672 | #---------------------------------------------------------------------- | |
| 673 | # Render the 4-column "Top Acquisition Paths" panel that sits above the | |
| 674 | # funnel viz. Each cell is clickable -- clicking re-renders the entire | |
| 675 | # report scoped to sessions that came in via that path. | |
| 676 | #---------------------------------------------------------------------- | |
| 677 | sub render_top_paths_panel { | |
| 678 | my ($top_paths, $fid, $site_id, $days, $path_filter) = @_; | |
| 679 | ||
| 680 | my @order = path_dimensions(); | |
| 681 | my $total = 0; | |
| 682 | foreach my $d (@order) { | |
| 683 | my $rows = $top_paths->{ $d->{key} }->{rows} || []; | |
| 684 | foreach my $r (@$rows) { $total += $r->{n}; } | |
| 685 | } | |
| 686 | return '<div class="fnl-paths-empty">No acquisition data yet — install the tracker on your site so we can see where visitors are coming from.</div>' | |
| 687 | unless $total; | |
| 688 | ||
| 689 | my $cur_dim = $path_filter ? $path_filter->{dim} : ''; | |
| 690 | my $cur_val = $path_filter ? $path_filter->{val} : ''; | |
| 691 | my $cur_label = ''; | |
| 692 | foreach my $d (@order) { | |
| 693 | if ($d->{key} eq $cur_dim) { $cur_label = $d->{label}; last; } | |
| 694 | } | |
| 695 | ||
| 696 | my $clear_html = ''; | |
| 697 | if ($path_filter) { | |
| 698 | my $cv = h_esc($cur_val); | |
| 699 | $clear_html = qq~ | |
| 700 | <div class="fnl-path-active"> | |
| 701 | <div class="fnl-path-active-pill"> | |
| 702 | <span class="lbl">Filtered:</span> | |
| 703 | <strong>$cur_label</strong> | |
| 704 | <span class="val">$cv</span> | |
| 705 | <a class="fnl-path-clear" href="/funnels.cgi?id=$fid&site=$site_id&days=$days" title="Clear filter"> | |
| 706 | <svg viewBox="0 0 24 24" width="13" height="13" fill="none" stroke="currentColor" stroke-width="2.4"><path d="M18 6 6 18M6 6l12 12"/></svg> | |
| 707 | </a> | |
| 708 | </div> | |
| 709 | </div>~; | |
| 710 | } | |
| 711 | ||
| 712 | my $cols = ''; | |
| 713 | my $col_idx = 0; | |
| 714 | foreach my $d (@order) { | |
| 715 | $col_idx++; | |
| 716 | my $rows = $top_paths->{ $d->{key} }->{rows} || []; | |
| 717 | next unless @$rows; | |
| 718 | ||
| 719 | my $max = 0; | |
| 720 | foreach my $r (@$rows) { $max = $r->{n} if $r->{n} > $max; } | |
| 721 | $max = 1 if $max < 1; | |
| 722 | ||
| 723 | my $cells = ''; | |
| 724 | my $rank = 0; | |
| 725 | foreach my $r (@$rows) { | |
| 726 | $rank++; | |
| 727 | my $val = $r->{val}; | |
| 728 | my $val_disp = h_esc($val); | |
| 729 | my $cnt = fmt_num($r->{n}); | |
| 730 | my $pct = int(100.0 * $r->{n} / $max + 0.5); | |
| 731 | my $active = ($cur_dim eq $d->{key} && $cur_val eq $val) ? 'active' : ''; | |
| 732 | my $val_q = url_q($val); | |
| 733 | my $href = qq~/funnels.cgi?id=$fid&site=$site_id&days=$days&path_dim=$d->{key}&path_val=$val_q~; | |
| 734 | $cells .= qq~ | |
| 735 | <a class="fnl-path-row $active" href="$href" style="--pct:${pct}%"> | |
| 736 | <div class="fnl-path-rank">$rank</div> | |
| 737 | <div class="fnl-path-bar"><span></span></div> | |
| 738 | <div class="fnl-path-val" title="$val_disp">$val_disp</div> | |
| 739 | <div class="fnl-path-cnt">$cnt</div> | |
| 740 | </a>~; | |
| 741 | } | |
| 742 | my $hue_start = 21; # brand hue (ABForge orange) | |
| 743 | $cols .= qq~ | |
| 744 | <div class="fnl-path-col" style="--col-hue:$hue_start"> | |
| 745 | <div class="fnl-path-col-head"> | |
| 746 | <div class="fnl-path-col-label">$d->{label}</div> | |
| 747 | <div class="fnl-path-col-sub">Top ${\ scalar(@$rows) }</div> | |
| 748 | </div> | |
| 749 | <div class="fnl-path-list">$cells</div> | |
| 750 | </div>~; | |
| 751 | } | |
| 752 | ||
| 753 | return qq~ | |
| 754 | <div class="fnl-paths-wrap"> | |
| 755 | <div class="fnl-paths-head"> | |
| 756 | <div> | |
| 757 | <div class="fnl-paths-title">Top Acquisition Paths</div> | |
| 758 | <div class="fnl-paths-sub">Where this site's visitors came from. <strong>Click any row</strong> to scope the funnel to that path — spot which sources convert and which leak.</div> | |
| 759 | </div> | |
| 760 | </div> | |
| 761 | $clear_html | |
| 762 | <div class="fnl-paths-grid">$cols</div> | |
| 763 | </div>~; | |
| 764 | } | |
| 765 | ||
| 766 | sub url_q { | |
| 767 | my ($s) = @_; | |
| 768 | return '' unless defined $s; | |
| 769 | $s =~ s/([^A-Za-z0-9\-_.~])/sprintf('%%%02X', ord($1))/eg; | |
| 770 | return $s; | |
| 771 | } | |
| 772 | ||
| 773 | #====================================================================== | |
| 774 | # DATA | |
| 775 | #====================================================================== | |
| 776 | sub list_funnels { | |
| 777 | my ($db, $dbh, $DB, $site_id, $include_hidden) = @_; | |
| 778 | return () unless $site_id; | |
| 779 | my $hidden_clause = $include_hidden ? '' : ' AND (is_hidden=0 OR is_hidden IS NULL) '; | |
| 780 | my @rows = $db->db_readwrite_multiple($dbh, qq~ | |
| 781 | SELECT id, site_id, name, steps, is_active, is_hidden, source, created_at | |
| 782 | FROM `${DB}`.funnels | |
| 783 | WHERE site_id='$site_id' AND is_active=1 | |
| 784 | $hidden_clause | |
| 785 | ORDER BY (source='auto') ASC, created_at DESC | |
| 786 | LIMIT 100 | |
| 787 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 788 | return @rows; | |
| 789 | } | |
| 790 | ||
| 791 | sub load_funnel { | |
| 792 | my ($db, $dbh, $DB, $fid) = @_; | |
| 793 | return {} unless $fid; | |
| 794 | my $r = $db->db_readwrite($dbh, qq~ | |
| 795 | SELECT id, site_id, name, steps, is_active, created_at | |
| 796 | FROM `${DB}`.funnels | |
| 797 | WHERE id='$fid' AND is_active=1 | |
| 798 | LIMIT 1 | |
| 799 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 800 | return $r || {}; | |
| 801 | } | |
| 802 | ||
| 803 | sub parse_steps { | |
| 804 | my ($json) = @_; | |
| 805 | return [] unless defined $json && length $json; | |
| 806 | my @out; | |
| 807 | # Tolerant regex parse -- we control the writes from funnel_action.cgi | |
| 808 | # so the shape is reliable. Avoids pulling in JSON::PP at CGI start. | |
| 809 | while ($json =~ m/\{\s*"kind"\s*:\s*"([^"]+)"\s*,\s*"match"\s*:\s*"((?:\\.|[^"\\])*)"\s*,\s*"label"\s*:\s*"((?:\\.|[^"\\])*)"\s*\}/g) { | |
| 810 | my ($k, $m, $l) = ($1, $2, $3); | |
| 811 | $m =~ s/\\"/"/g; $l =~ s/\\"/"/g; | |
| 812 | $m =~ s/\\\\/\\/g; $l =~ s/\\\\/\\/g; | |
| 813 | push @out, { kind => $k, match => $m, label => $l }; | |
| 814 | } | |
| 815 | return \@out; | |
| 816 | } | |
| 817 | ||
| 818 | #---------------------------------------------------------------------- | |
| 819 | # Core funnel math: for each step return how many distinct sessions | |
| 820 | # reached that step or later, IN ORDER. We walk one session at a time | |
| 821 | # because the in-order constraint is too awkward for a single SQL. | |
| 822 | #---------------------------------------------------------------------- | |
| 823 | sub compute_funnel_stats { | |
| 824 | my ($db, $dbh, $DB, $site_id, $steps, $days, $path_filter) = @_; | |
| 825 | my @bars; | |
| 826 | my $n = scalar @$steps; | |
| 827 | return { entered => 0, converted => 0, conv_pct => 0, avg_seconds => 0, bars => [] } unless $site_id && $n; | |
| 828 | ||
| 829 | # 1) Find the universe of sessions that COULD have entered (hit step 1). | |
| 830 | # If a path filter is active, scope this to sessions that came in via | |
| 831 | # that acquisition path. Subsequent steps inherit the scope because | |
| 832 | # they only consider sessions in this initial set. | |
| 833 | my $first = $steps->[0]; | |
| 834 | my @step1_sessions = sessions_matching($db, $dbh, $DB, $site_id, $first, $days, $path_filter); | |
| 835 | my $entered = scalar @step1_sessions; | |
| 836 | ||
| 837 | # 2) For each subsequent step, walk forward through that session's | |
| 838 | # events/pageviews and find the first match AFTER the prior step's | |
| 839 | # timestamp. Track per-session "max step reached". | |
| 840 | my %max_step; # session_id -> 0..N-1 (highest index hit, in order) | |
| 841 | my %time_to_first; # session_id -> seconds from step 1 to step 1 (=0) | |
| 842 | my %time_to_last; # session_id -> seconds from step 1 to highest step | |
| 843 | ||
| 844 | foreach my $sd (@step1_sessions) { | |
| 845 | my $sid = $sd->{session_id}; | |
| 846 | my $cursor = $sd->{occurred_at_epoch}; | |
| 847 | $max_step{$sid} = 0; | |
| 848 | $time_to_first{$sid} = 0; | |
| 849 | $time_to_last{$sid} = 0; | |
| 850 | for my $i (1 .. $n - 1) { | |
| 851 | my $step = $steps->[$i]; | |
| 852 | my $hit = next_match($db, $dbh, $DB, $site_id, $sid, $step, $cursor); | |
| 853 | last unless $hit; | |
| 854 | $max_step{$sid} = $i; | |
| 855 | $time_to_last{$sid} = $hit - $sd->{occurred_at_epoch}; | |
| 856 | $cursor = $hit; | |
| 857 | } | |
| 858 | } | |
| 859 | ||
| 860 | # 3) Per-step counts, percentages, drop-offs. | |
| 861 | my $converted = 0; | |
| 862 | my $biggest_drop = { step => '-', pct => 0 }; | |
| 863 | my $sum_complete_time = 0; | |
| 864 | foreach my $sid (keys %max_step) { | |
| 865 | if ($max_step{$sid} == $n - 1) { | |
| 866 | $converted++; | |
| 867 | $sum_complete_time += $time_to_last{$sid}; | |
| 868 | } | |
| 869 | } | |
| 870 | my $avg_seconds = $converted ? int($sum_complete_time / $converted + 0.5) : 0; | |
| 871 | ||
| 872 | my $prev_count = $entered; | |
| 873 | for my $i (0 .. $n - 1) { | |
| 874 | my $count = 0; | |
| 875 | foreach my $sid (keys %max_step) { | |
| 876 | $count++ if $max_step{$sid} >= $i; | |
| 877 | } | |
| 878 | my $pct = $entered ? sprintf('%.1f', 100.0 * $count / $entered) : 0; | |
| 879 | my $drop_pct = ($i == 0 || !$prev_count) | |
| 880 | ? 0 | |
| 881 | : sprintf('%.1f', 100.0 * ($prev_count - $count) / $prev_count); | |
| 882 | push @bars, { | |
| 883 | label => $steps->[$i]->{label} || ('Step ' . ($i + 1)), | |
| 884 | count => $count, | |
| 885 | pct => $pct, | |
| 886 | drop_pct => $drop_pct, | |
| 887 | }; | |
| 888 | if ($i > 0 && $drop_pct > $biggest_drop->{pct}) { | |
| 889 | $biggest_drop = { step => $steps->[$i]->{label} || ('Step ' . ($i + 1)), pct => $drop_pct }; | |
| 890 | } | |
| 891 | $prev_count = $count; | |
| 892 | } | |
| 893 | ||
| 894 | return { | |
| 895 | entered => $entered, | |
| 896 | converted => $converted, | |
| 897 | conv_pct => $entered ? sprintf('%.1f', 100.0 * $converted / $entered) : 0, | |
| 898 | avg_seconds => $avg_seconds, | |
| 899 | biggest_drop => $biggest_drop, | |
| 900 | bars => \@bars, | |
| 901 | }; | |
| 902 | } | |
| 903 | ||
| 904 | sub sessions_matching { | |
| 905 | my ($db, $dbh, $DB, $site_id, $step, $days, $path_filter) = @_; | |
| 906 | my $kind = $step->{kind} || 'pageview'; | |
| 907 | my $match = $step->{match} || ''; | |
| 908 | $match =~ s/[\\']/\\$&/g; | |
| 909 | my $window = "DATE_SUB(NOW(), INTERVAL $days DAY)"; | |
| 910 | ||
| 911 | # When an acquisition-path filter is set, restrict the step-1 universe | |
| 912 | # to sessions whose tracking_sessions row matches that path. | |
| 913 | my ($path_join, $path_where) = path_filter_sql($DB, $path_filter); | |
| 914 | ||
| 915 | my $tbl = ($kind eq 'event') ? 'events' : 'pageviews'; | |
| 916 | my $type_where = ($kind eq 'event') ? "AND e.event_name='$match'" | |
| 917 | : "AND e.page_path LIKE '%$match%'"; | |
| 918 | my @rows = $db->db_readwrite_multiple($dbh, qq~ | |
| 919 | SELECT e.session_id, UNIX_TIMESTAMP(MIN(e.occurred_at)) AS occurred_at_epoch | |
| 920 | FROM `${DB}`.$tbl e | |
| 921 | $path_join | |
| 922 | WHERE e.site_id='$site_id' | |
| 923 | $type_where | |
| 924 | AND e.occurred_at >= $window | |
| 925 | $path_where | |
| 926 | GROUP BY e.session_id | |
| 927 | LIMIT 50000 | |
| 928 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 929 | return @rows; | |
| 930 | } | |
| 931 | ||
| 932 | sub next_match { | |
| 933 | my ($db, $dbh, $DB, $site_id, $session_id, $step, $after_epoch) = @_; | |
| 934 | my $kind = $step->{kind} || 'pageview'; | |
| 935 | my $match = $step->{match} || ''; | |
| 936 | $match =~ s/[\\']/\\$&/g; | |
| 937 | ||
| 938 | my $r; | |
| 939 | if ($kind eq 'event') { | |
| 940 | $r = $db->db_readwrite($dbh, qq~ | |
| 941 | SELECT UNIX_TIMESTAMP(MIN(occurred_at)) AS t | |
| 942 | FROM `${DB}`.events | |
| 943 | WHERE site_id='$site_id' | |
| 944 | AND session_id='$session_id' | |
| 945 | AND event_name='$match' | |
| 946 | AND UNIX_TIMESTAMP(occurred_at) >= '$after_epoch' | |
| 947 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 948 | } else { | |
| 949 | $r = $db->db_readwrite($dbh, qq~ | |
| 950 | SELECT UNIX_TIMESTAMP(MIN(occurred_at)) AS t | |
| 951 | FROM `${DB}`.pageviews | |
| 952 | WHERE site_id='$site_id' | |
| 953 | AND session_id='$session_id' | |
| 954 | AND page_path LIKE '%$match%' | |
| 955 | AND UNIX_TIMESTAMP(occurred_at) >= '$after_epoch' | |
| 956 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 957 | } | |
| 958 | return ($r && $r->{t}) ? $r->{t} : 0; | |
| 959 | } | |
| 960 | ||
| 961 | sub top_exits_for_step { | |
| 962 | my ($db, $dbh, $DB, $site_id, $steps, $step_idx, $days) = @_; | |
| 963 | # "Exit" = last page_path seen in the session, where the session got | |
| 964 | # at least to this step but no further. Not perfect but useful. | |
| 965 | return [] unless $site_id; | |
| 966 | return [] if $step_idx >= scalar @$steps - 1; # no exits at the final step | |
| 967 | my $window = "DATE_SUB(NOW(), INTERVAL $days DAY)"; | |
| 968 | ||
| 969 | my $step = $steps->[$step_idx]; | |
| 970 | my $kind = $step->{kind} || 'pageview'; | |
| 971 | my $match = $step->{match} || ''; | |
| 972 | $match =~ s/[\\']/\\$&/g; | |
| 973 | ||
| 974 | my $session_filter; | |
| 975 | if ($kind eq 'event') { | |
| 976 | $session_filter = qq~ (SELECT DISTINCT session_id FROM `${DB}`.events | |
| 977 | WHERE site_id='$site_id' AND event_name='$match' | |
| 978 | AND occurred_at >= $window) ~; | |
| 979 | } else { | |
| 980 | $session_filter = qq~ (SELECT DISTINCT session_id FROM `${DB}`.pageviews | |
| 981 | WHERE site_id='$site_id' AND page_path LIKE '%$match%' | |
| 982 | AND occurred_at >= $window) ~; | |
| 983 | } | |
| 984 | ||
| 985 | my @rows = $db->db_readwrite_multiple($dbh, qq~ | |
| 986 | SELECT exit_page AS path, COUNT(*) AS cnt | |
| 987 | FROM `${DB}`.tracking_sessions | |
| 988 | WHERE site_id='$site_id' | |
| 989 | AND exit_page IS NOT NULL AND exit_page != '' | |
| 990 | AND last_seen_at >= $window | |
| 991 | AND id IN $session_filter | |
| 992 | GROUP BY exit_page | |
| 993 | ORDER BY cnt DESC | |
| 994 | LIMIT 5 | |
| 995 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 996 | return \@rows; | |
| 997 | } | |
| 998 | ||
| 999 | #====================================================================== | |
| 1000 | # SVG funnel - the visual centerpiece | |
| 1001 | #====================================================================== | |
| 1002 | sub render_svg_funnel { | |
| 1003 | my ($bars, $steps) = @_; | |
| 1004 | my $n = scalar @$bars; | |
| 1005 | return '<div class="fnl-empty">No data yet.</div>' unless $n; | |
| 1006 | ||
| 1007 | # SVG layout: each step is a horizontal trapezoid, stacked vertically. | |
| 1008 | # Top band is full width; subsequent bands narrow proportionally to | |
| 1009 | # their visitor count. The taper between bands is rendered as a | |
| 1010 | # connecting polygon so the whole thing looks like a 3-D funnel. | |
| 1011 | my $W = 1080; # viewbox width | |
| 1012 | my $H_band = 88; # height per band | |
| 1013 | my $H_gap = 22; # vertical gap between bands | |
| 1014 | my $top_pad = 10; | |
| 1015 | my $H = $top_pad + $n * $H_band + ($n - 1) * $H_gap + 36; | |
| 1016 | ||
| 1017 | # Defs: per-step gradient. | |
| 1018 | my $defs = ''; | |
| 1019 | for my $i (0 .. $n - 1) { | |
| 1020 | my $c1 = step_color($i, $n); | |
| 1021 | my $c2 = step_color_dark($i, $n); | |
| 1022 | $defs .= qq~<linearGradient id="fnlG$i" x1="0" y1="0" x2="1" y2="0"> | |
| 1023 | <stop offset="0%" stop-color="$c1"/> | |
| 1024 | <stop offset="100%" stop-color="$c2"/> | |
| 1025 | </linearGradient>~; | |
| 1026 | } | |
| 1027 | # Drop-leak gradient (red). | |
| 1028 | $defs .= qq~<linearGradient id="fnlLeak" x1="0" y1="0" x2="1" y2="0"> | |
| 1029 | <stop offset="0%" stop-color="#ff5b5b" stop-opacity="0.95"/> | |
| 1030 | <stop offset="100%" stop-color="#7a1f1f" stop-opacity="0.0"/> | |
| 1031 | </linearGradient>~; | |
| 1032 | ||
| 1033 | my $entered = $bars->[0]->{count} || 1; | |
| 1034 | my $min_pct = 8; # never draw a band narrower than this % of full | |
| 1035 | ||
| 1036 | my $bands = ''; | |
| 1037 | my $connectors = ''; | |
| 1038 | my @widths; | |
| 1039 | for my $i (0 .. $n - 1) { | |
| 1040 | my $count = $bars->[$i]->{count} || 0; | |
| 1041 | my $pct = $entered ? (100.0 * $count / $entered) : 0; | |
| 1042 | my $vw = ($pct < $min_pct) ? $min_pct : $pct; | |
| 1043 | my $bw = int($W * $vw / 100); | |
| 1044 | push @widths, $bw; | |
| 1045 | } | |
| 1046 | ||
| 1047 | for my $i (0 .. $n - 1) { | |
| 1048 | my $bw = $widths[$i]; | |
| 1049 | my $x = int(($W - $bw) / 2); | |
| 1050 | my $y = $top_pad + $i * ($H_band + $H_gap); | |
| 1051 | my $count = fmt_num($bars->[$i]->{count}); | |
| 1052 | my $pct = $bars->[$i]->{pct}; | |
| 1053 | my $label = h_esc($bars->[$i]->{label}); | |
| 1054 | my $drop = $bars->[$i]->{drop_pct} || 0; | |
| 1055 | my $tooltip = "$label - $count visitors ($pct%)"; | |
| 1056 | ||
| 1057 | # Band: rounded rect. | |
| 1058 | $bands .= qq~<g class="fnl-band" data-step="$i"> | |
| 1059 | <title>$tooltip</title> | |
| 1060 | <rect x="$x" y="$y" rx="14" ry="14" width="$bw" height="$H_band" fill="url(#fnlG$i)"/>~; | |
| 1061 | # Inner highlight stripe. | |
| 1062 | my $hy = $y + 6; | |
| 1063 | my $hw = $bw - 24; | |
| 1064 | my $hx = $x + 12; | |
| 1065 | $bands .= qq~<rect x="$hx" y="$hy" rx="6" ry="6" width="$hw" height="3" fill="white" opacity="0.18"/>~; | |
| 1066 | ||
| 1067 | # Number + label on band (if wide enough). | |
| 1068 | my $cx = int($x + $bw / 2); | |
| 1069 | my $cy = $y + 38; | |
| 1070 | if ($bw > 220) { | |
| 1071 | $bands .= qq~<text x="$cx" y="$cy" text-anchor="middle" font-family="-apple-system,sans-serif" font-size="22" font-weight="800" fill="white">$count</text>~; | |
| 1072 | my $cy2 = $y + 62; | |
| 1073 | $bands .= qq~<text x="$cx" y="$cy2" text-anchor="middle" font-family="-apple-system,sans-serif" font-size="12" font-weight="500" fill="white" opacity="0.85">$label · ${pct}%</text>~; | |
| 1074 | } elsif ($bw > 110) { | |
| 1075 | $bands .= qq~<text x="$cx" y="$cy" text-anchor="middle" font-family="-apple-system,sans-serif" font-size="16" font-weight="700" fill="white">$count</text>~; | |
| 1076 | my $cy2 = $y + 58; | |
| 1077 | $bands .= qq~<text x="$cx" y="$cy2" text-anchor="middle" font-family="-apple-system,sans-serif" font-size="11" fill="white" opacity="0.85">${pct}%</text>~; | |
| 1078 | } else { | |
| 1079 | $bands .= qq~<text x="$cx" y="$cy" text-anchor="middle" font-family="-apple-system,sans-serif" font-size="14" font-weight="700" fill="white">$count</text>~; | |
| 1080 | } | |
| 1081 | ||
| 1082 | # Side label OUTSIDE the band so very-narrow bands still get text. | |
| 1083 | my $lbl_x = $x + $bw + 18; | |
| 1084 | my $lbl_y = $y + 36; | |
| 1085 | if ($lbl_x + 180 > $W) { | |
| 1086 | $lbl_x = $x - 18; | |
| 1087 | my $anc = 'end'; | |
| 1088 | $bands .= qq~<text x="$lbl_x" y="$lbl_y" text-anchor="$anc" font-family="-apple-system,sans-serif" font-size="13" font-weight="600" fill="#cfd6e0">$label</text>~; | |
| 1089 | my $lbl_y2 = $y + 56; | |
| 1090 | $bands .= qq~<text x="$lbl_x" y="$lbl_y2" text-anchor="$anc" font-family="-apple-system,sans-serif" font-size="11" fill="#7a8392">${pct}% of entrants</text>~; | |
| 1091 | } else { | |
| 1092 | $bands .= qq~<text x="$lbl_x" y="$lbl_y" font-family="-apple-system,sans-serif" font-size="13" font-weight="600" fill="#cfd6e0">$label</text>~; | |
| 1093 | my $lbl_y2 = $y + 56; | |
| 1094 | $bands .= qq~<text x="$lbl_x" y="$lbl_y2" font-family="-apple-system,sans-serif" font-size="11" fill="#7a8392">${pct}% of entrants</text>~; | |
| 1095 | } | |
| 1096 | $bands .= qq~</g>~; | |
| 1097 | ||
| 1098 | # Connector polygon between this band and the next. | |
| 1099 | if ($i < $n - 1) { | |
| 1100 | my $bw2 = $widths[$i + 1]; | |
| 1101 | my $x2 = int(($W - $bw2) / 2); | |
| 1102 | my $y2a = $y + $H_band; | |
| 1103 | my $y2b = $y + $H_band + $H_gap; | |
| 1104 | my $p1x = $x; my $p1y = $y2a; | |
| 1105 | my $p2x = $x + $bw; my $p2y = $y2a; | |
| 1106 | my $p3x = $x2 + $bw2; my $p3y = $y2b; | |
| 1107 | my $p4x = $x2; my $p4y = $y2b; | |
| 1108 | my $c1 = step_color($i, $n); | |
| 1109 | $connectors .= qq~<polygon points="$p1x,$p1y $p2x,$p2y $p3x,$p3y $p4x,$p4y" fill="$c1" opacity="0.18"/>~; | |
| 1110 | ||
| 1111 | # Drop-off leak: if drop > 0 show a red curve trailing off the right edge. | |
| 1112 | my $drop_pct = $bars->[$i + 1]->{drop_pct} || 0; | |
| 1113 | if ($drop_pct > 0.5) { | |
| 1114 | my $leak_w = int(80 + $drop_pct * 2.4); | |
| 1115 | my $leak_h = int(8 + $drop_pct * 0.6); | |
| 1116 | my $lx = $p2x + 8; | |
| 1117 | my $ly = $p2y - int($H_gap / 2); | |
| 1118 | my $rx = $lx + $leak_w; | |
| 1119 | my $ry = $ly + $leak_h; | |
| 1120 | # Rounded leak strip | |
| 1121 | $bands .= qq~<rect x="$lx" y="$ly" rx="6" ry="6" width="$leak_w" height="$leak_h" fill="url(#fnlLeak)"/>~; | |
| 1122 | my $tx = $lx + 6; | |
| 1123 | my $ty = $ly + $leak_h + 14; | |
| 1124 | $bands .= qq~<text x="$tx" y="$ty" font-family="-apple-system,sans-serif" font-size="11" font-weight="700" fill="#ff8a8a">-${drop_pct}% leak</text>~; | |
| 1125 | } | |
| 1126 | } | |
| 1127 | } | |
| 1128 | ||
| 1129 | return qq~ | |
| 1130 | <div class="fnl-svg-stage"> | |
| 1131 | <svg viewBox="0 0 $W $H" class="fnl-svg" preserveAspectRatio="xMidYMid meet"> | |
| 1132 | <defs>$defs</defs> | |
| 1133 | $connectors | |
| 1134 | $bands | |
| 1135 | </svg> | |
| 1136 | </div>~; | |
| 1137 | } | |
| 1138 | ||
| 1139 | #====================================================================== | |
| 1140 | # HELPERS | |
| 1141 | #====================================================================== | |
| 1142 | sub step_color { | |
| 1143 | my ($i, $n) = @_; | |
| 1144 | # 8 distinct hues (orange to green) covering most funnel lengths. | |
| 1145 | my @hues = (22, 320, 285, 250, 200, 168, 140, 90); | |
| 1146 | my $h = $hues[$i % scalar @hues]; | |
| 1147 | return "hsl($h, 92%, 60%)"; | |
| 1148 | } | |
| 1149 | sub step_color_dark { | |
| 1150 | my ($i, $n) = @_; | |
| 1151 | my @hues = (22, 320, 285, 250, 200, 168, 140, 90); | |
| 1152 | my $h = $hues[$i % scalar @hues]; | |
| 1153 | return "hsl($h, 80%, 38%)"; | |
| 1154 | } | |
| 1155 | ||
| 1156 | sub site_options_html { | |
| 1157 | my ($sites_aref, $sel_id) = @_; | |
| 1158 | my $html = ''; | |
| 1159 | foreach my $s (@$sites_aref) { | |
| 1160 | my $sel = ($s->{id} == $sel_id) ? 'selected' : ''; | |
| 1161 | my $nm = h_esc($s->{display_name} || $s->{site_domain} || ('Site ' . $s->{id})); | |
| 1162 | $html .= qq~<option value="$s->{id}" $sel>$nm</option>~; | |
| 1163 | } | |
| 1164 | $html ||= '<option value="0">No sites yet</option>'; | |
| 1165 | return $html; | |
| 1166 | } | |
| 1167 | ||
| 1168 | sub days_options_html { | |
| 1169 | my ($sel) = @_; | |
| 1170 | my $html = ''; | |
| 1171 | foreach my $d (7, 14, 30, 60, 90, 180) { | |
| 1172 | my $s = ($d == $sel) ? 'selected' : ''; | |
| 1173 | $html .= qq~<option value="$d" $s>Last $d days</option>~; | |
| 1174 | } | |
| 1175 | return $html; | |
| 1176 | } | |
| 1177 | ||
| 1178 | sub fmt_num { | |
| 1179 | my ($n) = @_; | |
| 1180 | $n = int($n || 0); | |
| 1181 | 1 while $n =~ s/(\d)(\d{3})(?!\d)/$1,$2/; | |
| 1182 | return $n; | |
| 1183 | } | |
| 1184 | ||
| 1185 | sub fmt_duration { | |
| 1186 | my ($s) = @_; | |
| 1187 | $s = int($s || 0); | |
| 1188 | return '—' if $s <= 0; | |
| 1189 | if ($s < 60) { return "${s}s"; } | |
| 1190 | if ($s < 3600) { my $m = int($s / 60); my $r = $s % 60; return "${m}m ${r}s"; } | |
| 1191 | if ($s < 86400) { my $h = int($s / 3600); my $m = int(($s % 3600) / 60); return "${h}h ${m}m"; } | |
| 1192 | my $d = int($s / 86400); my $h = int(($s % 86400) / 3600); return "${d}d ${h}h"; | |
| 1193 | } | |
| 1194 | ||
| 1195 | sub h_esc { | |
| 1196 | my ($s) = @_; | |
| 1197 | return '' unless defined $s; | |
| 1198 | $s =~ s/&/&/g; $s =~ s/</</g; $s =~ s/>/>/g; $s =~ s/"/"/g; | |
| 1199 | return $s; | |
| 1200 | } | |
| 1201 | ||
| 1202 | sub render_notfound { | |
| 1203 | my $css = funnel_css(); | |
| 1204 | return "$css<div class='fnl-empty'><h2>Funnel not found</h2><p>It may have been deleted, or you might not have access.</p><a class='fnl-cta-big' href='/funnels.cgi'>Back to funnels</a></div>"; | |
| 1205 | } | |
| 1206 | ||
| 1207 | #====================================================================== | |
| 1208 | # HERO BANNER | |
| 1209 | #====================================================================== | |
| 1210 | sub funnel_hero_banner { | |
| 1211 | my ($title, $sub) = @_; | |
| 1212 | my $t = h_esc($title); | |
| 1213 | return qq~ | |
| 1214 | <div class="fnl-hero"> | |
| 1215 | <div class="fnl-hero-orb orb-a"></div> | |
| 1216 | <div class="fnl-hero-orb orb-b"></div> | |
| 1217 | <div class="fnl-hero-orb orb-c"></div> | |
| 1218 | <div class="fnl-hero-grid"></div> | |
| 1219 | <div class="fnl-hero-content"> | |
| 1220 | <div class="fnl-hero-pill"> | |
| 1221 | <svg viewBox="0 0 24 24" width="14" height="14" fill="none" stroke="currentColor" stroke-width="2.4"><path d="M3 4h18l-7 10v6l-4-2v-4z"/></svg> | |
| 1222 | <span>Traffic Funnels</span> | |
| 1223 | </div> | |
| 1224 | <h1 class="fnl-hero-title">$t</h1> | |
| 1225 | <p class="fnl-hero-sub">$sub</p> | |
| 1226 | </div> | |
| 1227 | </div>~; | |
| 1228 | } | |
| 1229 | ||
| 1230 | #====================================================================== | |
| 1231 | # CSS - inline so the page is self-contained | |
| 1232 | #====================================================================== | |
| 1233 | sub funnel_css { | |
| 1234 | return <<'CSS'; | |
| 1235 | <style> | |
| 1236 | /* ========================================================= | |
| 1237 | ABForge Funnels - all styles scoped to .fnl-* | |
| 1238 | ========================================================= */ | |
| 1239 | .fnl-hero.fnl-hero { | |
| 1240 | position: relative; | |
| 1241 | margin: -8px -8px 24px; | |
| 1242 | padding: 68px 140px 72px 40px !important; | |
| 1243 | border-radius: 22px; | |
| 1244 | background: | |
| 1245 | radial-gradient(900px 280px at 14% 0%, rgba(249,115,22,0.40), transparent 70%), | |
| 1246 | radial-gradient(700px 240px at 88% 90%, rgba(168,85,247,0.44), transparent 70%), | |
| 1247 | linear-gradient(180deg, #0d1219 0%, #060912 100%); | |
| 1248 | overflow: hidden; | |
| 1249 | border: 1px solid rgba(255,255,255,0.06); | |
| 1250 | box-shadow: 0 28px 60px rgba(0,0,0,0.55), inset 0 1px 0 rgba(255,255,255,0.04); | |
| 1251 | } | |
| 1252 | .fnl-hero-grid { | |
| 1253 | position: absolute; inset: 0; | |
| 1254 | background-image: | |
| 1255 | linear-gradient(rgba(255,255,255,0.04) 1px, transparent 1px), | |
| 1256 | linear-gradient(90deg, rgba(255,255,255,0.04) 1px, transparent 1px); | |
| 1257 | background-size: 36px 36px; | |
| 1258 | mask-image: radial-gradient(ellipse at 50% 30%, black 0%, transparent 70%); | |
| 1259 | pointer-events: none; | |
| 1260 | } | |
| 1261 | .fnl-hero-orb { | |
| 1262 | position: absolute; | |
| 1263 | border-radius: 50%; | |
| 1264 | filter: blur(60px); | |
| 1265 | opacity: 0.85; | |
| 1266 | pointer-events: none; | |
| 1267 | animation: fnlOrb 12s ease-in-out infinite; | |
| 1268 | } | |
| 1269 | .fnl-hero-orb.orb-a { | |
| 1270 | width: 320px; height: 320px; left: -60px; top: -80px; | |
| 1271 | background: radial-gradient(circle, #f97316 0%, transparent 70%); | |
| 1272 | } | |
| 1273 | .fnl-hero-orb.orb-b { | |
| 1274 | width: 380px; height: 380px; right: -100px; top: -40px; | |
| 1275 | background: radial-gradient(circle, #a855f7 0%, transparent 70%); | |
| 1276 | animation-delay: -3s; | |
| 1277 | } | |
| 1278 | .fnl-hero-orb.orb-c { | |
| 1279 | width: 260px; height: 260px; left: 40%; bottom: -120px; | |
| 1280 | background: radial-gradient(circle, #22d3ee 0%, transparent 70%); | |
| 1281 | animation-delay: -7s; | |
| 1282 | } | |
| 1283 | @keyframes fnlOrb { | |
| 1284 | 0%, 100% { transform: translate(0, 0) scale(1); } | |
| 1285 | 50% { transform: translate(20px, -16px) scale(1.05); } | |
| 1286 | } | |
| 1287 | .fnl-hero-content { position: relative; z-index: 1; max-width: 760px; } | |
| 1288 | .fnl-hero-pill { | |
| 1289 | display: inline-flex; align-items: center; gap: 8px; | |
| 1290 | padding: 6px 12px; | |
| 1291 | background: rgba(249,115,22,0.16); | |
| 1292 | border: 1px solid rgba(249,115,22,0.42); | |
| 1293 | border-radius: 999px; | |
| 1294 | color: #ffae6e; | |
| 1295 | font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; | |
| 1296 | margin-bottom: 24px; | |
| 1297 | } | |
| 1298 | .fnl-hero-title { | |
| 1299 | margin: 0 0 20px; | |
| 1300 | font-size: 48px; line-height: 1.05; font-weight: 800; | |
| 1301 | color: #fff; | |
| 1302 | letter-spacing: -0.02em; | |
| 1303 | text-shadow: 0 4px 24px rgba(0,0,0,0.5); | |
| 1304 | } | |
| 1305 | .fnl-hero-sub { | |
| 1306 | margin: 0; | |
| 1307 | color: rgba(207,214,224,0.85); | |
| 1308 | font-size: 18px; line-height: 1.55; | |
| 1309 | } | |
| 1310 | .fnl-hero-sub strong { color: #fff; } | |
| 1311 | @media (max-width: 700px) { | |
| 1312 | .fnl-hero-title { font-size: 32px; } | |
| 1313 | .fnl-hero { padding: 36px 22px 44px; } | |
| 1314 | } | |
| 1315 | ||
| 1316 | /* Toolbar */ | |
| 1317 | .fnl-toolbar { | |
| 1318 | display: flex; align-items: center; justify-content: space-between; | |
| 1319 | margin: 0 0 22px; | |
| 1320 | } | |
| 1321 | .fnl-toolbar-form { display: flex; align-items: flex-end; gap: 12px; flex-wrap: wrap; } | |
| 1322 | .fnl-field { display: inline-flex; flex-direction: column; gap: 4px; } | |
| 1323 | .fnl-field-lbl { font-size: 11px; color: #6f7787; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; } | |
| 1324 | .fnl-field select, .fnl-field input { | |
| 1325 | background: #161c25; border: 1px solid rgba(255,255,255,0.08); | |
| 1326 | color: #e8edf2; padding: 0 14px; border-radius: 10px; | |
| 1327 | font-size: 14px; min-width: 160px; | |
| 1328 | height: 42px; box-sizing: border-box; | |
| 1329 | } | |
| 1330 | .fnl-toolbar-btn, .fnl-cta-pill { | |
| 1331 | display: inline-flex; align-items: center; gap: 8px; | |
| 1332 | padding: 0 16px; height: 42px; box-sizing: border-box; | |
| 1333 | border-radius: 10px; font-size: 14px; font-weight: 600; | |
| 1334 | text-decoration: none; transition: all 0.18s ease; | |
| 1335 | background: linear-gradient(135deg, #f97316 0%, #ea580c 100%); | |
| 1336 | color: #fff; | |
| 1337 | border: none; | |
| 1338 | box-shadow: 0 6px 18px rgba(249,115,22,0.32); | |
| 1339 | } | |
| 1340 | .fnl-toolbar-btn:hover, .fnl-cta-pill:hover { transform: translateY(-1px); box-shadow: 0 10px 24px rgba(249,115,22,0.46); } | |
| 1341 | .fnl-toolbar-btn.ghost { | |
| 1342 | background: rgba(255,255,255,0.04); | |
| 1343 | border: 1px solid rgba(255,255,255,0.08); | |
| 1344 | color: #cfd6e0; | |
| 1345 | box-shadow: none; | |
| 1346 | } | |
| 1347 | .fnl-toolbar-btn.ghost:hover { background: rgba(255,255,255,0.07); } | |
| 1348 | ||
| 1349 | /* List grid */ | |
| 1350 | .fnl-grid { | |
| 1351 | display: grid; gap: 18px; | |
| 1352 | grid-template-columns: repeat(auto-fill, minmax(320px, 1fr)); | |
| 1353 | } | |
| 1354 | .fnl-card { | |
| 1355 | display: block; text-decoration: none; color: inherit; | |
| 1356 | background: linear-gradient(160deg, rgba(255,255,255,0.04) 0%, rgba(255,255,255,0.015) 100%); | |
| 1357 | border: 1px solid rgba(255,255,255,0.06); | |
| 1358 | border-radius: 16px; | |
| 1359 | padding: 20px 22px; | |
| 1360 | transition: all 0.2s ease; | |
| 1361 | position: relative; | |
| 1362 | overflow: hidden; | |
| 1363 | } | |
| 1364 | .fnl-card::before { | |
| 1365 | content: ""; position: absolute; inset: 0; | |
| 1366 | background: linear-gradient(135deg, rgba(249,115,22,0.16), transparent 60%); | |
| 1367 | opacity: 0; transition: opacity 0.2s; | |
| 1368 | } | |
| 1369 | .fnl-card:hover { transform: translateY(-2px); border-color: rgba(249,115,22,0.4); box-shadow: 0 14px 32px rgba(0,0,0,0.5); } | |
| 1370 | .fnl-card:hover::before { opacity: 1; } | |
| 1371 | .fnl-card > * { position: relative; } | |
| 1372 | .fnl-card-head { display: flex; justify-content: space-between; align-items: flex-start; margin-bottom: 8px; } | |
| 1373 | .fnl-card-name { font-size: 17px; font-weight: 700; color: #fff; } | |
| 1374 | .fnl-card-steps { font-size: 11px; color: #7a8392; background: rgba(255,255,255,0.05); padding: 3px 9px; border-radius: 999px; font-weight: 600; } | |
| 1375 | .fnl-card-path { display: flex; align-items: center; gap: 8px; color: #9aa3b5; font-size: 12px; margin-bottom: 16px; } | |
| 1376 | .fnl-spark { display: flex; align-items: flex-end; gap: 6px; height: 50px; margin-bottom: 14px; padding: 0 2px; border-bottom: 1px dashed rgba(255,255,255,0.06); } | |
| 1377 | .fnl-spark-bar { | |
| 1378 | height: 100%; | |
| 1379 | background: linear-gradient(180deg, rgba(249,115,22,0.85), rgba(249,115,22,0.25)); | |
| 1380 | border-radius: 4px 4px 0 0; | |
| 1381 | min-width: 6px; | |
| 1382 | position: relative; | |
| 1383 | } | |
| 1384 | .fnl-card-stats { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 10px; } | |
| 1385 | .fnl-card-stats > div .lbl { font-size: 10px; color: #6f7787; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; margin-bottom: 3px; } | |
| 1386 | .fnl-card-stats > div .val { font-size: 17px; font-weight: 800; color: #fff; } | |
| 1387 | .fnl-card-stats > div .val.grad { background: linear-gradient(90deg, #f97316, #a855f7, #22d3ee); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; } | |
| 1388 | ||
| 1389 | /* Empty state */ | |
| 1390 | .fnl-empty { | |
| 1391 | text-align: center; padding: 80px 24px; | |
| 1392 | background: linear-gradient(160deg, rgba(255,255,255,0.03), rgba(255,255,255,0.01)); | |
| 1393 | border: 1px dashed rgba(255,255,255,0.08); | |
| 1394 | border-radius: 16px; | |
| 1395 | position: relative; | |
| 1396 | } | |
| 1397 | .fnl-empty-orb { | |
| 1398 | position: absolute; left: 50%; top: 30px; transform: translateX(-50%); | |
| 1399 | width: 140px; height: 140px; border-radius: 50%; filter: blur(30px); | |
| 1400 | background: radial-gradient(circle, #f97316 0%, transparent 70%); | |
| 1401 | opacity: 0.5; animation: fnlOrb 8s ease-in-out infinite; | |
| 1402 | } | |
| 1403 | .fnl-empty h2 { color: #fff; font-size: 24px; margin: 80px 0 8px; } | |
| 1404 | .fnl-empty p { color: #9aa3b5; max-width: 480px; margin: 0 auto 24px; line-height: 1.6; } | |
| 1405 | .fnl-cta-big { | |
| 1406 | display: inline-flex; align-items: center; gap: 12px; | |
| 1407 | padding: 14px 26px; border-radius: 12px; | |
| 1408 | background: linear-gradient(135deg, #f97316 0%, #ea580c 100%); | |
| 1409 | color: #fff; font-weight: 700; text-decoration: none; | |
| 1410 | box-shadow: 0 10px 28px rgba(249,115,22,0.42); | |
| 1411 | transition: all 0.18s ease; | |
| 1412 | } | |
| 1413 | .fnl-cta-big:hover { transform: translateY(-2px); box-shadow: 0 14px 36px rgba(249,115,22,0.56); } | |
| 1414 | ||
| 1415 | /* Stats grid (report view) */ | |
| 1416 | /* ========================================================= | |
| 1417 | Top Acquisition Paths panel | |
| 1418 | ========================================================= */ | |
| 1419 | .fnl-paths-wrap { | |
| 1420 | position: relative; | |
| 1421 | padding: 22px 24px 24px; | |
| 1422 | background: linear-gradient(160deg, rgba(255,255,255,0.03), rgba(255,255,255,0.01)); | |
| 1423 | border: 1px solid rgba(255,255,255,0.06); | |
| 1424 | border-radius: 16px; | |
| 1425 | margin: 0 0 22px; | |
| 1426 | overflow: hidden; | |
| 1427 | } | |
| 1428 | .fnl-paths-wrap::before { | |
| 1429 | content: ""; position: absolute; inset: 0; | |
| 1430 | background: | |
| 1431 | radial-gradient(500px 200px at 0% 0%, rgba(249,115,22,0.10), transparent 60%), | |
| 1432 | radial-gradient(500px 200px at 100% 100%, rgba(168,85,247,0.10), transparent 60%); | |
| 1433 | pointer-events: none; | |
| 1434 | } | |
| 1435 | .fnl-paths-head { position: relative; margin-bottom: 24px; max-width: 720px; } | |
| 1436 | .fnl-paths-title { font-size: 18px; font-weight: 700; color: #fff; } | |
| 1437 | .fnl-paths-sub { font-size: 13px; color: #8893a4; margin-top: 4px; line-height: 1.55; } | |
| 1438 | .fnl-paths-sub strong { color: #fff; font-weight: 600; } | |
| 1439 | .fnl-paths-empty { | |
| 1440 | padding: 28px 22px; text-align: center; color: #7a8392; | |
| 1441 | background: linear-gradient(160deg, rgba(255,255,255,0.03), rgba(255,255,255,0.01)); | |
| 1442 | border: 1px dashed rgba(255,255,255,0.08); | |
| 1443 | border-radius: 14px; | |
| 1444 | margin: 0 0 22px; | |
| 1445 | font-size: 13px; | |
| 1446 | } | |
| 1447 | .fnl-path-active { position: relative; margin: 0 0 16px; } | |
| 1448 | .fnl-path-active-pill { | |
| 1449 | display: inline-flex; align-items: center; gap: 10px; | |
| 1450 | padding: 8px 12px 8px 14px; | |
| 1451 | background: linear-gradient(135deg, rgba(249,115,22,0.18), rgba(168,85,247,0.18)); | |
| 1452 | border: 1px solid rgba(249,115,22,0.40); | |
| 1453 | border-radius: 999px; | |
| 1454 | font-size: 12px; color: #cfd6e0; | |
| 1455 | } | |
| 1456 | .fnl-path-active-pill .lbl { color: #ffae6e; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; font-size: 10px; } | |
| 1457 | .fnl-path-active-pill strong { color: #fff; font-weight: 700; } | |
| 1458 | .fnl-path-active-pill .val { color: #fff; background: rgba(255,255,255,0.08); padding: 3px 9px; border-radius: 999px; font-family: 'SF Mono', Menlo, monospace; font-size: 11px; } | |
| 1459 | .fnl-path-clear { display: inline-flex; align-items: center; justify-content: center; width: 22px; height: 22px; background: rgba(239,68,68,0.16); border: 1px solid rgba(239,68,68,0.40); border-radius: 999px; color: #ff8a8a; text-decoration: none; transition: all 0.18s; } | |
| 1460 | .fnl-path-clear:hover { background: rgba(239,68,68,0.28); transform: scale(1.05); } | |
| 1461 | .fnl-paths-grid { | |
| 1462 | position: relative; | |
| 1463 | display: grid; | |
| 1464 | grid-template-columns: repeat(4, 1fr); | |
| 1465 | gap: 14px; | |
| 1466 | } | |
| 1467 | @media (max-width: 1100px) { .fnl-paths-grid { grid-template-columns: repeat(2, 1fr); } } | |
| 1468 | @media (max-width: 600px) { .fnl-paths-grid { grid-template-columns: 1fr; } } | |
| 1469 | .fnl-path-col { | |
| 1470 | background: rgba(0,0,0,0.18); | |
| 1471 | border: 1px solid rgba(255,255,255,0.05); | |
| 1472 | border-top: 2px solid hsl(var(--col-hue), 92%, 60%); | |
| 1473 | border-radius: 12px; | |
| 1474 | padding: 14px 14px 10px; | |
| 1475 | box-shadow: 0 -10px 24px -16px hsl(var(--col-hue), 92%, 60%) inset; | |
| 1476 | } | |
| 1477 | .fnl-path-col-head { display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 10px; } | |
| 1478 | .fnl-path-col-label { font-size: 12px; font-weight: 700; color: #fff; letter-spacing: 0.04em; } | |
| 1479 | .fnl-path-col-sub { font-size: 10px; color: #6f7787; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; } | |
| 1480 | .fnl-path-list { display: flex; flex-direction: column; gap: 4px; } | |
| 1481 | .fnl-path-row { | |
| 1482 | position: relative; display: grid; | |
| 1483 | grid-template-columns: 18px 1fr auto; | |
| 1484 | align-items: center; gap: 8px; | |
| 1485 | padding: 8px 10px; | |
| 1486 | background: rgba(255,255,255,0.02); | |
| 1487 | border: 1px solid transparent; | |
| 1488 | border-radius: 8px; | |
| 1489 | color: inherit; text-decoration: none; | |
| 1490 | font-size: 12px; | |
| 1491 | transition: all 0.18s; | |
| 1492 | overflow: hidden; | |
| 1493 | } | |
| 1494 | .fnl-path-row::before { | |
| 1495 | content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: var(--pct, 0%); | |
| 1496 | background: linear-gradient(90deg, hsla(var(--col-hue), 92%, 60%, 0.18) 0%, hsla(var(--col-hue), 92%, 60%, 0.04) 100%); | |
| 1497 | border-radius: 8px 0 0 8px; | |
| 1498 | z-index: 0; | |
| 1499 | transition: width 0.45s cubic-bezier(.4,0,.2,1); | |
| 1500 | } | |
| 1501 | .fnl-path-row > * { position: relative; z-index: 1; } | |
| 1502 | .fnl-path-row:hover { | |
| 1503 | background: rgba(255,255,255,0.05); | |
| 1504 | border-color: hsla(var(--col-hue), 92%, 60%, 0.45); | |
| 1505 | transform: translateX(2px); | |
| 1506 | } | |
| 1507 | .fnl-path-row.active { | |
| 1508 | background: hsla(var(--col-hue), 92%, 60%, 0.10); | |
| 1509 | border-color: hsl(var(--col-hue), 92%, 60%); | |
| 1510 | box-shadow: 0 0 18px -4px hsla(var(--col-hue), 92%, 60%, 0.5); | |
| 1511 | } | |
| 1512 | .fnl-path-row.active::before { width: 100%; } | |
| 1513 | .fnl-path-rank { color: #6f7787; font-weight: 700; text-align: center; font-size: 10px; } | |
| 1514 | .fnl-path-bar { display: none; } /* legacy slot, kept in markup */ | |
| 1515 | .fnl-path-val { | |
| 1516 | color: #cfd6e0; font-family: 'SF Mono', Menlo, monospace; | |
| 1517 | font-size: 11px; | |
| 1518 | overflow: hidden; text-overflow: ellipsis; white-space: nowrap; | |
| 1519 | } | |
| 1520 | .fnl-path-row:hover .fnl-path-val, .fnl-path-row.active .fnl-path-val { color: #fff; } | |
| 1521 | .fnl-path-cnt { color: #fff; font-weight: 700; font-size: 12px; padding-left: 4px; } | |
| 1522 | ||
| 1523 | .fnl-stats-grid { | |
| 1524 | display: grid; gap: 16px; margin: 0 0 28px; | |
| 1525 | grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); | |
| 1526 | } | |
| 1527 | .fnl-stat { | |
| 1528 | position: relative; overflow: hidden; | |
| 1529 | padding: 22px 22px 24px; | |
| 1530 | background: linear-gradient(160deg, rgba(255,255,255,0.04), rgba(255,255,255,0.01)); | |
| 1531 | border: 1px solid rgba(255,255,255,0.06); | |
| 1532 | border-radius: 16px; | |
| 1533 | opacity: 0; transform: translateY(10px); transition: all 0.5s cubic-bezier(.4,0,.2,1); | |
| 1534 | } | |
| 1535 | .fnl-stat.lit { opacity: 1; transform: none; } | |
| 1536 | .fnl-stat::after { | |
| 1537 | content: ""; position: absolute; | |
| 1538 | width: 160px; height: 160px; border-radius: 50%; filter: blur(40px); | |
| 1539 | right: -40px; top: -40px; opacity: 0.5; | |
| 1540 | pointer-events: none; | |
| 1541 | } | |
| 1542 | .fnl-stat.orb-orange::after { background: #f97316; } | |
| 1543 | .fnl-stat.orb-pink::after { background: #ec4899; } | |
| 1544 | .fnl-stat.orb-violet::after { background: #a855f7; } | |
| 1545 | .fnl-stat.orb-cyan::after { background: #22d3ee; } | |
| 1546 | .fnl-stat .lbl { font-size: 11px; color: #8893a4; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; } | |
| 1547 | .fnl-stat .val { font-size: 34px; font-weight: 800; color: #fff; margin: 8px 0 6px; line-height: 1; position: relative; } | |
| 1548 | .fnl-stat .val.grad-text { background: linear-gradient(90deg, #f97316, #ec4899, #a855f7); -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent; } | |
| 1549 | .fnl-stat .sub { font-size: 12px; color: #7a8392; position: relative; } | |
| 1550 | ||
| 1551 | /* Visualization wrap */ | |
| 1552 | .fnl-viz-wrap { | |
| 1553 | position: relative; | |
| 1554 | padding: 28px 26px 22px; | |
| 1555 | background: linear-gradient(180deg, #0f1520 0%, #0a0f17 100%); | |
| 1556 | border: 1px solid rgba(255,255,255,0.06); | |
| 1557 | border-radius: 18px; | |
| 1558 | overflow: hidden; | |
| 1559 | margin: 0 0 28px; | |
| 1560 | } | |
| 1561 | .fnl-viz-glow { | |
| 1562 | position: absolute; inset: 0; | |
| 1563 | background: | |
| 1564 | radial-gradient(700px 200px at 20% 0%, rgba(249,115,22,0.16), transparent 70%), | |
| 1565 | radial-gradient(600px 200px at 80% 100%, rgba(168,85,247,0.16), transparent 70%); | |
| 1566 | pointer-events: none; | |
| 1567 | } | |
| 1568 | .fnl-viz-head { display: flex; justify-content: space-between; align-items: flex-start; gap: 24px; position: relative; margin-bottom: 16px; } | |
| 1569 | .fnl-viz-title { font-size: 18px; font-weight: 700; color: #fff; } | |
| 1570 | .fnl-viz-sub { font-size: 12px; color: #8893a4; margin-top: 4px; } | |
| 1571 | .fnl-biggest-drop { | |
| 1572 | text-align: right; padding: 10px 16px; | |
| 1573 | background: rgba(239,68,68,0.10); | |
| 1574 | border: 1px solid rgba(239,68,68,0.35); | |
| 1575 | border-radius: 12px; | |
| 1576 | } | |
| 1577 | .fnl-biggest-drop .lbl { font-size: 10px; color: #ff8a8a; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; } | |
| 1578 | .fnl-biggest-drop .val { font-size: 26px; font-weight: 800; color: #ff5b5b; margin: 2px 0 2px; line-height: 1; } | |
| 1579 | .fnl-biggest-drop .sub { font-size: 11px; color: #cfd6e0; } | |
| 1580 | .fnl-svg-stage { position: relative; padding: 8px 0 0; } | |
| 1581 | .fnl-svg { width: 100%; height: auto; max-height: 720px; display: block; } | |
| 1582 | .fnl-band { opacity: 0; transform: scaleX(0.6); transform-origin: 50% 50%; transition: opacity 0.55s ease, transform 0.7s cubic-bezier(.4,0,.2,1); cursor: pointer; } | |
| 1583 | .fnl-band.lit { opacity: 1; transform: scaleX(1); } | |
| 1584 | .fnl-band:hover { filter: brightness(1.12) drop-shadow(0 0 14px rgba(249,115,22,0.5)); } | |
| 1585 | ||
| 1586 | /* Step cards (under the viz) */ | |
| 1587 | .fnl-step-grid { display: grid; gap: 12px; } | |
| 1588 | .fnl-step { | |
| 1589 | padding: 18px 22px; | |
| 1590 | background: linear-gradient(160deg, rgba(255,255,255,0.03), rgba(255,255,255,0.01)); | |
| 1591 | border: 1px solid rgba(255,255,255,0.06); | |
| 1592 | border-left: 3px solid var(--step-color, #f97316); | |
| 1593 | border-radius: 12px; | |
| 1594 | opacity: 0; transform: translateX(-10px); transition: all 0.5s cubic-bezier(.4,0,.2,1); | |
| 1595 | } | |
| 1596 | .fnl-step.lit { opacity: 1; transform: none; } | |
| 1597 | .fnl-step-head { display: flex; gap: 16px; align-items: center; } | |
| 1598 | .fnl-step-num { | |
| 1599 | width: 38px; height: 38px; border-radius: 10px; | |
| 1600 | background: var(--step-color, #f97316); | |
| 1601 | color: #0a0f17; font-weight: 800; font-size: 18px; | |
| 1602 | display: flex; align-items: center; justify-content: center; | |
| 1603 | box-shadow: 0 6px 16px rgba(0,0,0,0.4), inset 0 1px 0 rgba(255,255,255,0.3); | |
| 1604 | } | |
| 1605 | .fnl-step-info { flex: 1; } | |
| 1606 | .fnl-step-label { font-size: 15px; font-weight: 700; color: #fff; } | |
| 1607 | .fnl-step-meta { font-size: 12px; color: #8893a4; margin-top: 2px; } | |
| 1608 | .fnl-step-drop { text-align: right; padding: 6px 12px; border-radius: 8px; min-width: 88px; } | |
| 1609 | .fnl-step-drop .lbl { font-size: 9px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; opacity: 0.8; } | |
| 1610 | .fnl-step-drop .val { font-size: 18px; font-weight: 800; line-height: 1; margin-top: 2px; } | |
| 1611 | .fnl-step-drop.high { background: rgba(239,68,68,0.14); color: #ff8a8a; } | |
| 1612 | .fnl-step-drop.mid { background: rgba(234,179,8,0.12); color: #fbbf24; } | |
| 1613 | .fnl-step-drop.low { background: rgba(34,197,94,0.10); color: #4ade80; } | |
| 1614 | .fnl-step-exits-head { font-size: 11px; color: #6f7787; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; margin: 14px 0 6px; } | |
| 1615 | .fnl-exits { list-style: none; padding: 0; margin: 0; } | |
| 1616 | .fnl-exits li { display: flex; justify-content: space-between; align-items: center; padding: 8px 12px; border-radius: 8px; background: rgba(255,255,255,0.02); margin-bottom: 4px; font-size: 13px; } | |
| 1617 | .fnl-exits li .pth { color: #cfd6e0; font-family: 'SF Mono', Menlo, monospace; font-size: 12px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; max-width: 70%; } | |
| 1618 | .fnl-exits li .cnt { color: #8893a4; font-weight: 600; font-size: 12px; } | |
| 1619 | .fnl-exits-empty { font-size: 12px; color: #6f7787; padding: 10px 12px; background: rgba(255,255,255,0.02); border-radius: 8px; } | |
| 1620 | ||
| 1621 | /* Builder */ | |
| 1622 | .fnl-edit-form { display: block; } | |
| 1623 | .fnl-edit-head { display: flex; gap: 14px; flex-wrap: wrap; margin-bottom: 24px; } | |
| 1624 | .fnl-edit-field { display: flex; flex-direction: column; gap: 5px; min-width: 200px; } | |
| 1625 | .fnl-edit-field.grow { flex: 1; min-width: 260px; } | |
| 1626 | .fnl-edit-field > span { font-size: 11px; color: #8893a4; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; } | |
| 1627 | .fnl-edit-field input, .fnl-edit-field select { | |
| 1628 | background: #161c25; border: 1px solid rgba(255,255,255,0.08); | |
| 1629 | color: #e8edf2; padding: 11px 14px; border-radius: 10px; font-size: 14px; | |
| 1630 | font-family: inherit; | |
| 1631 | } | |
| 1632 | .fnl-edit-field input:focus, .fnl-edit-field select:focus { outline: none; border-color: #f97316; box-shadow: 0 0 0 3px rgba(249,115,22,0.2); } | |
| 1633 | .fnl-edit-steps { display: flex; flex-direction: column; gap: 10px; margin-bottom: 12px; } | |
| 1634 | .fnl-edit-step { | |
| 1635 | display: flex; gap: 14px; align-items: flex-start; | |
| 1636 | padding: 14px 16px; | |
| 1637 | background: linear-gradient(160deg, rgba(255,255,255,0.03), rgba(255,255,255,0.01)); | |
| 1638 | border: 1px solid rgba(255,255,255,0.06); | |
| 1639 | border-left: 3px solid var(--step-color, #f97316); | |
| 1640 | border-radius: 12px; | |
| 1641 | } | |
| 1642 | .fnl-edit-step-num { | |
| 1643 | width: 32px; height: 32px; border-radius: 8px; | |
| 1644 | background: var(--step-color, #f97316); | |
| 1645 | color: #0a0f17; font-weight: 800; font-size: 15px; | |
| 1646 | display: flex; align-items: center; justify-content: center; | |
| 1647 | flex-shrink: 0; margin-top: 16px; | |
| 1648 | box-shadow: 0 4px 12px rgba(0,0,0,0.4), inset 0 1px 0 rgba(255,255,255,0.3); | |
| 1649 | } | |
| 1650 | .fnl-edit-step-fields { flex: 1; display: flex; gap: 10px; flex-wrap: wrap; } | |
| 1651 | .fnl-edit-step-rm { | |
| 1652 | background: rgba(239,68,68,0.10); border: 1px solid rgba(239,68,68,0.25); | |
| 1653 | color: #ff8a8a; cursor: pointer; padding: 8px; | |
| 1654 | border-radius: 8px; align-self: flex-start; margin-top: 16px; | |
| 1655 | display: flex; align-items: center; justify-content: center; | |
| 1656 | } | |
| 1657 | .fnl-edit-step-rm:hover { background: rgba(239,68,68,0.18); } | |
| 1658 | .fnl-edit-add { | |
| 1659 | display: inline-flex; align-items: center; gap: 8px; | |
| 1660 | padding: 10px 18px; background: rgba(249,115,22,0.10); | |
| 1661 | border: 1px dashed rgba(249,115,22,0.4); color: #ffae6e; | |
| 1662 | border-radius: 10px; font-weight: 600; cursor: pointer; font-family: inherit; font-size: 14px; | |
| 1663 | } | |
| 1664 | .fnl-edit-add:hover { background: rgba(249,115,22,0.16); } | |
| 1665 | .fnl-edit-bottom { display: flex; align-items: center; gap: 12px; margin-top: 24px; padding-top: 22px; border-top: 1px solid rgba(255,255,255,0.06); } | |
| 1666 | .fnl-edit-del { color: #ff8a8a; text-decoration: none; font-size: 13px; } | |
| 1667 | .fnl-edit-del:hover { text-decoration: underline; } | |
| 1668 | .fnl-edit-cancel { margin-left: auto; color: #8893a4; text-decoration: none; padding: 11px 18px; } | |
| 1669 | .fnl-edit-save { | |
| 1670 | display: inline-flex; align-items: center; gap: 10px; | |
| 1671 | padding: 12px 22px; | |
| 1672 | background: linear-gradient(135deg, #f97316 0%, #ea580c 100%); | |
| 1673 | color: #fff; font-weight: 700; border: none; border-radius: 10px; | |
| 1674 | cursor: pointer; font-family: inherit; font-size: 14px; | |
| 1675 | box-shadow: 0 8px 22px rgba(249,115,22,0.40); | |
| 1676 | transition: all 0.18s ease; | |
| 1677 | } | |
| 1678 | .fnl-edit-save:hover { transform: translateY(-1px); box-shadow: 0 12px 28px rgba(249,115,22,0.54); } | |
| 1679 | </style> | |
| 1680 | CSS | |
| 1681 | } | |
| 1682 | ||
| 1683 | #====================================================================== | |
| 1684 | # funnel_action entry: save/delete POST handler. | |
| 1685 | # Bounces back to /funnels.cgi?id=N on success, /funnels.cgi on delete. | |
| 1686 | #====================================================================== | |
| 1687 | sub _handle_action { | |
| 1688 | my ($q) = @_; | |
| 1689 | ||
| 1690 | my $fid = int($q->param('id') || 0); | |
| 1691 | my $new = $q->param('new') ? 1 : 0; | |
| 1692 | my $del = $q->param('delete') ? 1 : 0; | |
| 1693 | my $hide = $q->param('hide') ? 1 : 0; | |
| 1694 | my $unhide= $q->param('unhide') ? 1 : 0; | |
| 1695 | my $site_id = int($q->param('site_id') || 0); | |
| 1696 | ||
| 1697 | my $dbh = $db->db_connect(); | |
| 1698 | my @sites_list = $sites->list_for_user($dbh, $DB, $userinfo->{user_id}); | |
| 1699 | my %owned = map { $_->{id} => 1 } @sites_list; | |
| 1700 | ||
| 1701 | #---------------------------------------------------------------------- | |
| 1702 | # Hide / Unhide -- soft toggle, keeps the row so the discovery worker | |
| 1703 | # doesn't re-create a hidden auto funnel on its next run. | |
| 1704 | #---------------------------------------------------------------------- | |
| 1705 | if ($fid && ($hide || $unhide)) { | |
| 1706 | my $f = $db->db_readwrite($dbh, qq~ | |
| 1707 | SELECT site_id FROM `${DB}`.funnels WHERE id='$fid' LIMIT 1 | |
| 1708 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 1709 | if ($f && $f->{site_id} && $owned{ $f->{site_id} }) { | |
| 1710 | my $v = $hide ? 1 : 0; | |
| 1711 | $db->db_readwrite($dbh, qq~ | |
| 1712 | UPDATE `${DB}`.funnels SET is_hidden='$v' WHERE id='$fid' | |
| 1713 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 1714 | } | |
| 1715 | $db->db_disconnect($dbh); | |
| 1716 | my $back = "/funnels.cgi?site=" . ($f && $f->{site_id} ? int($f->{site_id}) : 0); | |
| 1717 | $back .= "&show_hidden=1" if $unhide; | |
| 1718 | print "Status: 302 Found\nLocation: $back\n\n"; | |
| 1719 | return; | |
| 1720 | } | |
| 1721 | ||
| 1722 | #---------------------------------------------------------------------- | |
| 1723 | # Delete | |
| 1724 | #---------------------------------------------------------------------- | |
| 1725 | if ($fid && $del) { | |
| 1726 | my $f = $db->db_readwrite($dbh, qq~ | |
| 1727 | SELECT site_id FROM `${DB}`.funnels WHERE id='$fid' LIMIT 1 | |
| 1728 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 1729 | if ($f && $f->{site_id} && $owned{ $f->{site_id} }) { | |
| 1730 | $db->db_readwrite($dbh, qq~ | |
| 1731 | UPDATE `${DB}`.funnels SET is_active=0 WHERE id='$fid' | |
| 1732 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 1733 | } | |
| 1734 | $db->db_disconnect($dbh); | |
| 1735 | print "Status: 302 Found\nLocation: /funnels.cgi\n\n"; | |
| 1736 | return; | |
| 1737 | } | |
| 1738 | ||
| 1739 | #---------------------------------------------------------------------- | |
| 1740 | # Save (new or update) | |
| 1741 | #---------------------------------------------------------------------- | |
| 1742 | unless ($owned{$site_id}) { | |
| 1743 | # Fall back to first owned site if the form sent a stale id. | |
| 1744 | $site_id = $sites_list[0] ? $sites_list[0]->{id} : 0; | |
| 1745 | } | |
| 1746 | ||
| 1747 | my $name = $q->param('name') || 'Untitled funnel'; | |
| 1748 | $name = substr($name, 0, 160); | |
| 1749 | $name = _act_sql_clean($name); | |
| 1750 | ||
| 1751 | my @labels = $q->multi_param('label'); | |
| 1752 | my @kinds = $q->multi_param('kind'); | |
| 1753 | my @matches = $q->multi_param('match'); | |
| 1754 | ||
| 1755 | my @steps; | |
| 1756 | for my $i (0 .. $#labels) { | |
| 1757 | my $k = $kinds[$i] || 'pageview'; | |
| 1758 | my $m = $matches[$i] || ''; | |
| 1759 | my $l = $labels[$i] || ("Step " . ($i + 1)); | |
| 1760 | $k = ($k eq 'event') ? 'event' : 'pageview'; | |
| 1761 | next unless length $m; # skip blank rows | |
| 1762 | $l = substr($l, 0, 80); | |
| 1763 | $m = substr($m, 0, 200); | |
| 1764 | push @steps, { kind => $k, match => $m, label => $l }; | |
| 1765 | last if scalar(@steps) >= 8; # cap | |
| 1766 | } | |
| 1767 | ||
| 1768 | # Need at least 2 valid steps. | |
| 1769 | if (scalar(@steps) < 2) { | |
| 1770 | $db->db_disconnect($dbh); | |
| 1771 | my $back = $fid ? "/funnels.cgi?id=$fid&edit=1" : "/funnels.cgi?new=1"; | |
| 1772 | print "Status: 302 Found\nLocation: $back\n\n"; | |
| 1773 | return; | |
| 1774 | } | |
| 1775 | ||
| 1776 | my $json = _act_steps_to_json(\@steps); | |
| 1777 | my $json_safe = _act_sql_clean($json); | |
| 1778 | ||
| 1779 | if ($fid) { | |
| 1780 | # Ownership check: confirm fid belongs to a site the user owns. | |
| 1781 | my $f = $db->db_readwrite($dbh, qq~ | |
| 1782 | SELECT site_id FROM `${DB}`.funnels WHERE id='$fid' LIMIT 1 | |
| 1783 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 1784 | unless ($f && $f->{site_id} && $owned{ $f->{site_id} }) { | |
| 1785 | $db->db_disconnect($dbh); | |
| 1786 | print "Status: 302 Found\nLocation: /funnels.cgi\n\n"; | |
| 1787 | return; | |
| 1788 | } | |
| 1789 | $db->db_readwrite($dbh, qq~ | |
| 1790 | UPDATE `${DB}`.funnels | |
| 1791 | SET name='$name', steps='$json_safe', site_id='$site_id', is_active=1 | |
| 1792 | WHERE id='$fid' | |
| 1793 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 1794 | } else { | |
| 1795 | $db->db_readwrite($dbh, qq~ | |
| 1796 | INSERT INTO `${DB}`.funnels (site_id, name, steps, is_active) | |
| 1797 | VALUES ('$site_id', '$name', '$json_safe', 1) | |
| 1798 | ~, $ENV{SCRIPT_NAME}, __LINE__); | |
| 1799 | my $r = $db->db_readwrite($dbh, "SELECT LAST_INSERT_ID() AS id", $ENV{SCRIPT_NAME}, __LINE__); | |
| 1800 | $fid = $r->{id} if $r && $r->{id}; | |
| 1801 | } | |
| 1802 | ||
| 1803 | $db->db_disconnect($dbh); | |
| 1804 | ||
| 1805 | my $back = $fid ? "/funnels.cgi?id=$fid" : "/funnels.cgi"; | |
| 1806 | print "Status: 302 Found\nLocation: $back\n\n"; | |
| 1807 | return; | |
| 1808 | } | |
| 1809 | ||
| 1810 | #---------------------------------------------------------------------- | |
| 1811 | sub _act_sql_clean { | |
| 1812 | my ($s) = @_; | |
| 1813 | return '' unless defined $s; | |
| 1814 | $s =~ s/[\\']/\\$&/g; | |
| 1815 | return $s; | |
| 1816 | } | |
| 1817 | ||
| 1818 | sub _act_steps_to_json { | |
| 1819 | my ($aref) = @_; | |
| 1820 | my @parts; | |
| 1821 | foreach my $s (@$aref) { | |
| 1822 | my $k = $s->{kind}; $k =~ s/[\\"]/\\$&/g; | |
| 1823 | my $m = $s->{match}; $m =~ s/\\/\\\\/g; $m =~ s/"/\\"/g; | |
| 1824 | my $l = $s->{label}; $l =~ s/\\/\\\\/g; $l =~ s/"/\\"/g; | |
| 1825 | push @parts, qq~{"kind":"$k","match":"$m","label":"$l"}~; | |
| 1826 | } | |
| 1827 | return '[' . join(',', @parts) . ']'; | |
| 1828 | } |